Digital Marketing Specialist - FX / CFDs

ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products, thus providing our clients with the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.

We are looking for a data-driven and commercially minded Digital Marketing Specialist to support the execution and optimisation of paid acquisition campaigns across multiple digital channels globally.

Key Responsibilities

Paid Media & Campaign Management

Manage and optimise paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook & Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs.

Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly

Launch and manage multi-market campaigns across web and app acquisition funnels

Support retargeting, audience segmentation, and lookalike audience strategies

Performance & Optimisation

Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates

Conduct A/B testing across creatives, landing pages, audiences, and ad copy

Analyse campaign performance and provide actionable recommendations to improve efficiency and scale

Work closely with creative teams to develop high-performing ad creatives and messaging

Experience with user acquisition and retargeting journeys.

Tracking, Attribution & Analytics

Support the implementation and management of tracking and attribution infrastructure across platforms including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI).

Understand attribution models, conversion tracking, and customer journey analysis

Assist with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement

Build reports and dashboards to monitor campaign and funnel performance

Programmatic & Martech Exposure

Support campaign execution across DSPs and programmatic advertising environments

Work alongside analytics and product teams to improve attribution accuracy and campaign tracking

Requirements

3–6+ years of experience in digital marketing, paid media, or performance marketing

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field

Hands-on experience managing campaigns across Google Ads and Meta Ads

Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms

Understanding of tracking, attribution, pixels, event tracking, and analytics

Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.

Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels

Analytical mindset with the ability to interpret campaign data and optimise performance

Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.

Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus

Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous