General Manager – Commercial & Marketing

Own national revenue, profitability, and sustainable business growth.

Lead and oversee the Head of Commercial Strategy & Marketing to ensure achievement of commercial and marketing objectives.

Govern the end-to-end Distributor Commercial Funnel: Brand Guidance → Distributor Branding → Key Account / Superstore / Retail → Conversion.

Set strategic direction for channel expansion, key accounts, retail network, and strategic partnerships.

Ensure alignment between sales and marketing strategies to drive revenue, market penetration, and profitability.

Oversee performance across GT, MT, Key Account, Superstore, and Retail, including sell-in, sell-through, and sell-out.

Govern key business KPIs including revenue, profitability, funnel performance, CAC, ROI, and team performance.

Evaluate major campaigns, activations, and sales programs based on ROI and business impact.

Drive national expansion through Experience Stores, Key Accounts, retail partnerships, and new channels.

Lead strategic decision-making based on business data, market insights, financial performance, and consumer trends.

Ensure effective cross-functional alignment between Commercial & Marketing and other business functions.

Act as the strategic and operational escalation point for distributor functions.

Build a strong, scalable, accountable, and performance-driven leadership team.

Lead strategic initiatives and ad hoc projects assigned by the Managing Director.

Bachelor’s degree in Business, Management, Marketing, Finance, or related field; Master’s degree is an advantage.

Minimum 10 years of experience in Commercial, Sales, Marketing, Business Development, or General Management.

Minimum 3–5 years in a senior leadership role, managing Heads/Managers and cross-functional teams.

Proven experience managing national revenue, profitability, commercial strategy, and business growth.

Strong experience across GT, MT, Key Account, Distributor, and Retail channels.

Proven ability to manage sell-in, sell-through, sell-out, channel performance, and commercial KPIs.

Strong understanding of P&L, budgeting, forecasting, ROI, CAC, and data-driven performance management.

Demonstrated experience in business expansion, strategic partnerships, and key account development.

Strong leadership, strategic thinking, negotiation, analytical, and decision-making skills.

Experience in consumer electronics, FMCG, retail, distribution, or related industries is preferred.

Proficient in English and Bahasa Indonesia, both written and spoken.