Virtual PA

Virtual PA | Shortlet Express

Location: Remote

Company: Shortlet Express, UK serviced accommodation

Hours: 9 am to 5 pm (UK time), Monday to Friday

About the role

Shortlet Express is hiring a Virtual PA to give our founder one clear view of the business: finances, people, marketing, sales and open issues. You will keep records accurate, hold the team accountable and report what needs attention.

This is not a diary-and-inbox role. We need someone who manages people, understands financial records and produces reliable reports.

Responsibilities

Team coordination

• Oversee the virtual property manager, marketing and sales teams.
• Set weekly task lists, track deadlines and follow up on overdue work.
• Log recurring issues and escalate underperformance.

Marketing and sales

• Monitor campaign delivery, content schedules and marketing spend.
• Maintain the sales pipeline and ensure every lead and quote is followed up.

Reporting and administration

• Submit daily, weekly and monthly reports on finances, team performance, marketing and sales.
• Manage the business inbox, meetings, supplier records and renewal deadlines.

Finance and bookkeeping

• Record income and expenses, prepare invoices and chase overdue payments.
• Reconcile payments against bank statements and booking-platform payouts.
• Produce weekly cash-flow summaries and a monthly management accounts pack.
• Organise records for our accountant.

Requirements

• 3 to 5 years in business administration, executive support or operations.
• Experience working with international hospitality companies (Airbnb, Booking.com or serviced accommodation preferred).
• Proven bookkeeping skills: invoicing, reconciliation, accounts receivable and account payables.
• Strong Google Workspace (Sheets, Docs, Drive) and Zoho Books skills.
• Experience coordinating remote teams and holding colleagues accountable.
• Excellent written and spoken English.
• Reliable internet, power backup and a secure workspace.

Nice to have

• Degree or diploma in Business, Accounting or Finance (strong experience can substitute).
• Bookkeeping qualification.
• Experience with Monday.com.
• Marketing or sales coordination background.

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