Marketing Specialist
rePublic Group is hiring a Marketing Specialist to run day-to-day marketing across our five restaurant concepts in Yerevan. One of a core part of this role is managing our delivery business on Yandex Eats and Glovo: promotions, spend, results and sales.
About rePublic Group. We are a multi-brand hospitality group in Yerevan operating five concepts: Wine Republic, ThaiWine Republic, Asador, Mao and KEBAB.LAB. Each brand has its own identity, audience and voice.
Delivery platforms: Yandex Eats and Glovo
- Manage all brand pages on Yandex Eats and Glovo: menus, descriptions, photos, prices, availability and categories
- Plan, launch and manage promotions: discounts, combos, free delivery, banners, featured placements and platform campaigns
- Control promotional and advertising spend on both platforms against the approved monthly budget
- Track results of every promotion: orders, sales, average check, new vs. returning customers, cost per order and return on spend
- Analyze delivery sales by brand, platform, product, day and hour; identify best and worst performers along with Finance team
- Prepare weekly and monthly delivery reports for management with clear recommendations
- Monitor ratings, reviews and complaints, and work with venue managers to fix recurring issues (wait times, packaging, missing items)
- Communicate with Yandex and Glovo account managers on campaigns, terms and platform opportunities
- Check platform invoices and commission reports against our own sales data
Social media and content
- Plan and publish content for all brands on Instagram, Facebook and TikTok
- Organize photo and video shoots for new dishes, events and promotions
- Write posts and captions in Armenian, Russian and English
- Reply to messages and comments, and keep Google Business and TripAdvisor profiles up to date
Campaigns and promotions
- Run paid ads on Meta and Google under the Head of Marketing's direction
- Support menu launches, seasonal offers, holidays and events with promotion plans and materials
- Coordinate with designers, printers, photographers and bloggers
- Support loyalty program and CRM campaigns (SMS, push, messengers)
Reporting and coordination
- Keep a marketing calendar for all five brands
- Track the marketing budget and all spend
- Work closely with venue managers, chefs and the operations team
- 2+ years of marketing experience, preferably in restaurants, food delivery, FMCG or retail
- Strong numbers skills: confident with Excel or Google Sheets (formulas, pivot tables, simple dashboards)
- Practical experience with Instagram, Facebook and TikTok content and with Meta Ads
- Good copywriting skills
- Languages: fluent Armenian and Russian; good English
- Organized, detail-oriented and able to manage several brands at once
- Proactive, with a strong sense of responsibility for results
- Available for occasional evening and weekend work during events and campaigns