Business Development Manager

RACK Advertising Agency | Mohandessin, Cairo

Role Summary

Key Responsibilities

• Identify target brands, connect with decision-makers, and build a pipeline through outreach, referrals, and industry relationships.
• Lead discovery meetings to understand client objectives, budgets, timelines, and decision-making processes.
• Work with Creative, Production, Media, and Account Management to develop pitch presentations, scopes of work, and commercial proposals.
• Lead pitches, follow up on proposals, and negotiate scope, pricing, and payment terms with support from management and Finance.
• Identify opportunities for retainers, integrated campaigns, and additional services for existing clients in coordination with Account Management.
• Track qualified leads, proposal value, win rates, and revenue against targets. Share pipeline updates and forecasts with management.
• Brief the delivery team after each win on the agreed scope, timeline, client expectations, and commercial terms.

Qualifications

• Proven business development or sales experience in an advertising agency or related creative, production, or media business.
• Demonstrated ability to win new clients and close deals, with examples of accounts or projects personally secured.
• Strong understanding of agency services and the ability to recommend the right mix for a client’s brief.
• Strong presentation, negotiation, and relationship-building skills in Arabic and English.
• Experience developing proposals, defining scopes of work, and managing a sales pipeline.
• An established network of brand and marketing decision-makers in Egypt or Saudi Arabia is a plus.