Business Development Officer

Responsibilities:

Identify and pursue new business opportunities across relevant markets. Generate, qualify, and manage leads from different channels. Develop relationships with prospective and existing corporate clients, schools, organisations, and individual customers. Conduct outreach through calls, emails, WhatsApp, networking, and other appropriate channels. Follow up consistently with prospects and move leads through the sales pipeline. Prepare and deliver proposals, quotations, and presentations where required. Coordinate meetings and consultations with prospective clients. Maintain accurate records of leads, prospects, follow-ups, and conversions using the company's CRM or other approved tools. Work closely with the Marketing, Admissions, and Operations teams to support lead conversion and customer retention. Monitor market trends, competitor activities, and emerging opportunities. Develop and maintain a strong network of potential clients and partners. Meet agreed monthly and quarterly business development and revenue targets. Prepare regular reports on lead generation, conversion, pipeline activity, and business development performance.

Requirements:

Bachelor's degree in Business Administration, Marketing, Communications, Sales, or a related field. 2–5 years of relevant experience in business development, sales, partnerships, or a similar commercial role. Demonstrated experience in lead generation and sales conversion. Strong communication, negotiation, and relationship-management skills. Ability to confidently engage prospective clients and present products or services. Strong follow-up and organisational skills. Comfortable working with CRM systems, spreadsheets, email, WhatsApp, and other digital tools. Ability to work independently and take initiative. Target-driven and commercially aware. Experience in education, training, language services, EdTech, or professional services is an advantage. The successful candidate must reside in Yaba or its immediate environs and be able to commute reliably to the office.

Key Performance Indicators:

Number and quality of leads generated. Lead-to-customer conversion rate. Revenue generated. Number of new corporate/client accounts acquired. Follow-up and pipeline management. Partnership opportunities developed. Customer retention and repeat business. Achievement of monthly and quarterly targets.