Creative Strategist | Paid Social for E-comm & Personal Brands

Accountabilities: The Creative Strategist will manage the full lifecycle of paid social growth initiatives, combining audience research, creative development, campaign execution, and client communication. The role will play a key part in developing strategies that improve advertising performance and help brands scale efficiently.

Research audience motivations, pain points, objections, and desired outcomes through social listening, customer reviews, competitor analysis, and online communities.

Develop customer personas and identify creative angles, messaging strategies, and opportunities that resonate with target audiences.

Write high-performing ad copy, including hooks, scripts, concepts, and messaging for different paid social formats.

Lead creative direction by guiding production decisions, visual storytelling, and brand consistency across advertising assets.

Build, launch, and manage Meta advertising campaigns, including targeting, budget allocation, testing, and optimization.

Analyze campaign performance metrics such as CPM, CTR, conversion rate, CPA, and CPL to identify successful creative strategies.

Turn performance data into actionable recommendations that improve campaign outcomes.

Manage client relationships by leading strategy discussions, presenting insights, setting meeting agendas, and maintaining clear documentation.

Take ownership of projects, proactively identifying opportunities and solving challenges independently.

Requirements:

The ideal candidate is a performance-focused marketer with strong copywriting abilities, hands-on paid social experience, and the confidence to manage both strategy and client relationships. This role requires creativity, analytical thinking, and the ability to operate effectively in a fast-moving environment.

Strong direct-response copywriting skills with the ability to create messaging that connects with audiences and drives action.

Experience developing advertising concepts across formats such as UGC scripts, advertorials, unboxing videos, POV ads, and other creative formats.

Hands-on experience building and managing campaigns in Meta Ads Manager.

Strong understanding of paid advertising metrics, including CPM, CTR, CVR, CPA, and CPL.

Experience analyzing campaign performance and using data to guide creative and strategic decisions.

Ability to independently manage projects, communicate priorities, and overcome obstacles.

Confidence leading client conversations and presenting marketing strategies and performance insights.

Experience working in a marketing agency, e-commerce, or performance-driven environment is preferred.

Experience managing significant advertising budgets and delivering measurable results is a plus.

Portfolio showcasing direct-response advertising campaigns with measurable outcomes such as conversions, purchases, or lead generation is preferred.

Benefits:

Competitive base compensation with performance-based incentives, based on experience and qualifications.

Fully remote work environment with flexible scheduling.

Opportunity to work with high-growth e-commerce and personal brands, including brands connected to public figures.

Direct ownership of paid social strategy, creative direction, and client relationships.

Entrepreneurial team culture with opportunities for growth and increased responsibility.

Exposure to advanced performance marketing strategies and large-scale advertising campaigns.

Opportunity to make a measurable impact on brand growth and business outcomes.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1