Content Lead
Accountabilities Own and execute the content roadmap, ensuring alignment with product strategy, user insights, business objectives, and quarterly priorities.
Partner with product managers and cross-functional teams to integrate content throughout the user journey, including onboarding, coaching experiences, habit-building programs, interventions, and product launches.
Create and refine high-quality content across multiple formats, including in-app articles, educational materials, behaviour-change content, videos, scripts, guides, and social media assets.
Build and lead an efficient, AI-enabled content function with scalable workflows, editorial processes, quality assurance systems, and documentation standards.
Develop and optimize short-form content strategies designed to improve engagement and resonate with diverse user audiences.
Use analytics, dashboards, KPIs, and experimentation frameworks to measure content performance and run structured A/B tests for continuous improvement.
Leverage advanced visual production tools, video editing capabilities, and AI-powered workflows to increase content quality and production efficiency.
Ensure all content is inclusive, evidence-based, compliant, and aligned with behavioural science principles.
Requirements
5+ years of experience in content strategy, content creation, and production, ideally within consumer digital products or technology-driven environments.
Previous experience leading a content team, function, or content operations within a digital product organization.
Proven ability to develop and execute content roadmaps connected to measurable product outcomes such as activation, engagement, retention, and revenue.
Strong analytical mindset with experience defining KPIs, working with dashboards, analysing performance data, and using insights to optimize content strategies.
Advanced experience with video creation, visual editing, and AI-powered content production workflows.
Exceptional UX writing, editing, storytelling, and communication skills across various formats, including educational, visual, video, and long-form content.
Ability to collaborate effectively with subject matter experts such as coaches, nutrition professionals, behavioural specialists, or healthcare experts.
Strong ownership mentality with the ability to balance strategic thinking, fast execution, experimentation, and continuous improvement.
Experience in health, wellness, weight management, habit formation, or coaching products is considered an advantage.
Benefits
Competitive salary package based on experience and expertise.
Fully remote, hybrid, or in-office working options depending on location.
Flexible working hours focused on results and impact.
Company-provided equipment needed to perform your role effectively.
Premium subscription access to the product.
21 days of annual leave plus local public holidays.
Opportunity to work on a meaningful product improving users’ health and everyday lives.
Collaborative environment with strong ownership, autonomy, and opportunities for professional growth.
Exposure to innovative AI-powered content workflows and modern digital product development practices.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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