Community & Content Manager
Accountabilities Manage day-to-day social media activity across multiple brand channels, including Instagram, Facebook, X/Twitter, and YouTube.
Develop and maintain social content calendars aligned with marketing campaigns, seasonal opportunities, and individual brand priorities.
Monitor engagement, respond to comments and messages, and actively cultivate growing, engaged audiences.
Track social performance and provide regular reporting on audience growth, engagement, content effectiveness, and other relevant metrics.
Identify, evaluate, onboard, and manage influencers and brand ambassadors across boating, hunting, fishing, snowmobiling, and broader outdoor recreation communities.
Build authentic, long-term relationships with creators and partners while managing agreements, briefs, deliverables, activations, and performance tracking.
Develop a pipeline of user-generated content, influencer assets, and partner-created materials to support marketing initiatives across the brand portfolio.
Coordinate content sourcing with internal marketing teams, identify content gaps, and manage rights, permissions, licensing, and approved-content libraries.
Represent the brands authentically across relevant online forums and niche communities, including Reddit and hunting, fishing, and boating forums.
Monitor brand mentions and community conversations, respond appropriately, and communicate audience insights and emerging trends to marketing and product stakeholders.
Develop initiatives to expand brand reach through social platforms, influencer and ambassador networks, podcasts, partnerships, sponsored content, and emerging channels.
Identify and pursue co-marketing, podcast, partnership, and other external opportunities that can increase awareness and engagement.
Support earned-media and PR activities by amplifying brand stories, contributing to media outreach, and connecting community activity with potential press opportunities.
Collaborate across marketing, brand, creative, and other teams to ensure community and content initiatives support broader campaign and business objectives.
Stay current on platform trends, algorithm changes, community norms, emerging formats, and evolving digital engagement practices.
Requirements
3+ years of experience in social media management, community management, influencer marketing, or a closely related field.
Demonstrated success managing social channels and developing engaged audiences.
Experience building and maintaining relationships with influencers, ambassadors, creators, or other external partners.
Strong writing and storytelling skills, with the ability to adapt tone and voice across different platforms, audiences, and brand identities.
Excellent organizational and project-management abilities, with the capacity to manage multiple brands, partners, content pipelines, and deadlines simultaneously.
Comfort participating in niche online communities and engaging audiences in an authentic, helpful, and culturally aware manner.
Experience sourcing user-generated content and managing content rights, permissions, and licensing.
Strong understanding of digital and social media trends, platform functionality, audience engagement, and emerging content formats.
Excellent relationship-management skills and the ability to build trust with creators, community members, and internal stakeholders.
Collaborative mindset with the ability to work effectively across distributed marketing, brand, creative, and product teams.
Genuine passion for outdoor recreation; experience or interest in hunting, fishing, boating, snowmobiling, or related activities is strongly valued.
Familiarity with social media management platforms such as Sprout Social, Hootsuite, or Later is a plus.
Basic graphic design capabilities using Canva or Adobe Creative Suite are advantageous.
Experience in communications, public relations, earned media, media outreach, press pitching, or brand storytelling is a plus.
Familiarity with outdoor recreation, safety education, licensing, or related industries is beneficial.
Candidates must reside in one of the following U.S. states: AZ, CO, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, or WI , or in Ontario, Canada .
Benefits
Competitive salary plus an annual bonus.
Fully distributed, remote-first work environment.
Employer-matched 401(k).
Medical, dental, and vision insurance with generous employer contributions, including HSA options.
Maternity and paternity leave and related benefits.
Three weeks of paid vacation.
12 paid holidays annually.
Paid community service day.
Flexible work schedule.
Annual wellness allowance.
One paid mental health day each year.
Automatic work-from-home contribution included with each paycheck.
Employee Assistance Program (EAP).
Supportive environment focused on collaboration, inclusion, professional development, and meaningful work.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?
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