Social Media Strategist

Requirements

• At least 2 years related work experience from an digital marketing agency.
• Proven track record of growing social media accounts and achieving campaign objectives.
• Proven experience in managing social media accounts for businesses.
• Strong understanding of major social media platforms, trends, tools and best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail.
• Creative mindset with the ability to generate engaging content.
• Ability to work independently, and work with a team when necessary to meet deadlines.
• Passion for social media and staying up-to-date with industry trends.

Responsibility

• Develop and execute comprehensive social media strategies aligned with clients' business goals and target audience.
• Conduct competitor analysis and audience research to optimize campaigns.
• Collaborate with creative teams to produce engaging content (text, images, and videos) for various platforms.
• Plan and maintain a content calendar ensuring consistent posting schedules.
• Continuously monitor campaign performance, making data-driven adjustments to improve results.
• Track, analyze, and report social media KPIs.

Skills: Social Media, Content Strategy, Copywriting