National Sales Manager

1. Sales Strategy & Planning

• Develop and implement national sales strategies to achieve business goals and targets.
• Analyze market trends, customer needs, and competitor activities to identify new opportunities.
• Set annual and quarterly sales targets by region, product, and customer segment.
• Prepare accurate sales forecasts and reports for management.

1. Team Leadership & Management

• Lead, coach, and motivate regional and area sales managers to achieve performance goals.
• Establish clear KPIs and conduct regular performance reviews.
• Support recruitment, training, and development of the sales team.

1. CRM

• Build and maintain strong relationships with key customers, distributors, and partners.
• Negotiate and close high-value deals and contracts.
• Identify and develop new business opportunities across regions.

1. Coordination & Communication

• Work closely with marketing, finance, supply chain, and production teams to ensure smooth operations and customer satisfaction.
• Provide feedback from the market to management for product improvement and innovation.

1. Reporting & Analysis

• Monitor sales performance and profitability by region and product line.
• Submit regular sales performance reports and market intelligence updates.

Recommend corrective actions where necessary.

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• Minimum 10-15 years of sales experience, with at least 3–5 years in a national or senior managerial role.
• Proven track record in managing large sales teams and achieving targets.
• Strong negotiation, communication, and leadership skills.
• Excellent analytical and strategic thinking abilities.
• Willingness to travel frequently across regions.