Marketing Operations Manager
About Enformion
Enformion is a dynamic powerhouse in data intelligence and AI-powered identity verification. We deliver next-generation fraud prevention, risk management, and seamless onboarding solutions that foster ironclad trust between digital marketplaces, merchants, and consumers. By leveraging our massive data repositories and advanced behavioral analysis, we provide continuous monitoring for emerging risk indicators.
In a digital world where security and trust are everything, Enformion is at the forefront of the industry—and we are growing fast.
About Enformion
Enformion is a leading identity data and analytics platform that powers consumer and business identity verification, sales and marketing intelligence, investigations, and collections. Harnessing a 40+ year historical consumer and business identity graph that covers over 98% of the US population, the platform forms the foundational data layer for understanding the individual and business behind every identity and marketing interaction.
Salary: $100k - $120k
How You’ll Make an Impact:
We are seeking our first dedicated Marketing Operations Manager to build and scale the marketing operations function at Enformion. You'll sit in Marketing, partner closely with RevOps, and have a mandate to push the boundaries of AI in how we run campaigns, personalize outreach, and measure performance. Day-to-day focus: HubSpot, CRM data quality, marketing reporting, and sales/marketing operational support.
Location: Remote-first, U.S.-based. We value in-person connection alongside flexible, distributed work.
Reports to: VP Marketing
Team: Marketing, partnering closely with Revenue Operations and Sales
Key Responsibilities
AI-First Transformation
Identify and implement AI tools, agents, and workflows that:
Enable deep personalization in the way we present ourselves to our prospects, partners, and clients across all business units
Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution
Core marketing systems & technology
Own HubSpot end-to-end: configuration, workflows, automation, and governance. Partner with RevOps on integrations with enrichment, martech, and sales engagement tools
Lead a full audit and rebuild of our HubSpot instance — naming conventions, properties, workflows, documentation, and a sustainable operating model
Evaluate, implement, and own the broader marketing tech stack
Campaign operations & execution
Standardize campaign frameworks for consistent, scalable execution
Own tracking and attribution — UTMs, campaign mapping, CRM structure — and the dashboards that turn it into insight
Build, QA, and launch routine campaign workflows (or the automations that do it for you)
Segmentation & Personalization Infrastructure
Build dynamic audience segmentation for persona-based messaging across email, web, and nurture
Own the field/data architecture behind it: enrichment, dedupe, validation, governance
Support ABM with account-based targeting
Lead Lifecycle & Funnel Management
Own the end-to-end lead framework: definitions, scoring, routing, and monitoring
Optimize funnel performance — conversion rates, time to engage, handoff effectiveness — and surface where to double down or fix drop-off
Overall Reporting, Analytics & Success Criteria
Design how marketing performance is measured and build the reports and dashboards behind it — lead sourcing, campaign performance, channel ROI, pipeline and revenue attribution
Turn channel-level ROI trends into budget and resource recommendations
Deliver recommendations, not just data — flag risks before they hit pipeline
What Success Looks Like in Year One
HubSpot rebuilt to best-practice architecture and documented
Standardized campaign frameworks, SOPs, and attribution tracking adopted across Marketing
A lead lifecycle and scoring model that Sales trusts
A reporting layer that leadership uses to make budget and channel decisions
At least 2–3 AI-powered workflows shipped that materially reduce manual work
Experience & Requirements:
5-8+ years in marketing operations, with significant time spent in B2B SaaS environments
You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically
Strong understanding of SaaS revenue metrics and funnel analytics
Must be U.S.-based and authorized to work without sponsorship
Technical Skills:
Deep HubSpot expertise. You will be responsible for day-to-day Marketing platform administration; collaborate closely with RevOps on all things Hubspot
Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation
Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation
Strong understanding of CRM reporting and data architecture
Proficiency with enrichment and data tools
Strategic Capabilities:
Ability to translate business strategy into operational infrastructure
Strong process design and documentation skills
Comfortable educating stakeholders on best practices
Systems thinker who can scale processes
Self-starter with a high level of ownership, accountability, and ability to work independently with minimal oversight
Strong communication skills, including the ability to clearly present data, insights, and recommendations to leadership and cross-functional stakeholders
Compensation
Base salary range: $100,000– $120,000, plus bonus. Final offer depends on experience and location. [Required disclosure for CA, CO, NY, WA, IL, and other states with pay transparency laws.]
Why You’ll Love Working Here
We invest in our people. Here's what you can expect:
Flexible remote work
Generous PTO and holidays
Medical, dental, and vision coverage
401(k) with employer contribution
Parental leave
Life and short/long-term disability insurance