Loyalty Manager
- Loyalty Strategy & Roadmap
Develop annual / quarterly The 1 loyalty & CRM roadmap aligned with CRV business priorities Define key member growth priorities: acquisition, activation, frequency, retention, tier-up & reactivation Identify strategic member opportunities and translate them into loyalty initiatives.
- Loyalty Program Management
Own The 1 loyalty proposition, mechanics, benefit & reward framework Review member benefits, missions,...
Qualifications & Skills 5+ years of experience in CRM, Loyalty, Customer Engagement, Marketing, Retail, E-commerce, or related fields At least 1-2 years of people management experience, leading CRM, Loyalty, or Marketing teams Proven experience in developing and managing customer loyalty programs and CRM strategies at scale Strong track record in campaign planning, customer lifecycle management, segmentation, and personalization Experience...