Social Media & Digital Marketing Manager

Responsibilities:

Develop and implement effective social media and digital marketing strategies aligned with the company's business objectives. Manage the company's social media platforms and maintain a consistent, professional brand presence. Create engaging content including graphics, videos, project showcases, industry insights, and promotional materials. Develop and manage content calendars across relevant digital platforms. Monitor social media trends and identify opportunities to improve engagement and brand visibility. Manage digital advertising campaigns and track their performance. Generate and nurture leads through various digital marketing channels. Monitor website and social media analytics and provide regular performance reports. Collaborate with the engineering and business development teams to create content that effectively communicates the company's technical expertise and projects. Ensure all digital content reflects the company's professional image and industry positioning.

Requirements:

Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field. 3–4 years of proven experience in social media management and digital marketing. Strong understanding of social media platforms, digital marketing strategies, content creation, and online advertising. Experience managing professional/business social media accounts. Strong copywriting and communication skills. Proficiency in Canva, Adobe Creative Suite, or similar content creation tools is an advantage. Experience with Google Analytics, Meta Business Suite, Google Ads, or other digital marketing tools is an advantage. Creative mindset with strong attention to detail. Ability to develop content that communicates technical or industry-specific information in an engaging and easy-to-understand manner. Strong analytical and problem-solving skills. Ability to work independently and collaborate effectively with a team.