Sales Enablement Manager

About Appspace:

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

Your Role as a Sales Enablement Manager:

The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates.

This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine.

A Day in the Life of an Sales Enablement Manager:

Enablement Strategy & Program Ownership

Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals

Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions

Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership

Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs

Content Development & Management

Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards

Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks

Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales

Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials

Own the sales content management system and governance, tagging, analytics, and adoption

Onboarding & Ramp Programs

Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal

Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling

Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks

Sales Process & Methodology

Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization

Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics

Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes

Leverage win/loss analysis to identify coaching opportunities and inform content priorities

Competitive Intelligence & Readiness

Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors

Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift

Train reps on how to navigate competitive objections and position Appspace's differentiation confidently

Product Launch & Campaign Readiness

Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one

Partner with Demand Generation to align on campaign messaging and ensure sales can follow up with consistency

Build and maintain updated talk tracks, email templates, objection handling, and customer-facing collateral to support new product and feature launches

Cross-Functional Collaboration

Serve as the primary liaison between Sales and Marketing — translating field feedback into product marketing and campaign inputs

Work with Customer Success to leverage customer stories, use cases, and expansion motions as sales assets

Partner with RevOps on tooling, workflow automation, and data that supports rep productivity and enablement effectiveness

What You’ll Need:

5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role in B2B SaaS

Demonstrated experience building or scaling a sales enablement function, not just executing within one

Strong content creation skills — you can write a crisp battlecard, a punchy pitch deck, and a structured discovery guide

Experience with a recognized sales methodology (MEDDPICC, Challenger, Command of the Message, or similar)

Comfortable with sales content management platforms (Highspot, Seismic, Guru, or equivalent)

Data-driven mindset — you track what you build and use results to iterate

Exceptional communication and facilitation skills — you can hold a room of skeptical enterprise reps

Experience in a $50M–$200M ARR B2B SaaS company, ideally with both SMB and enterprise sales motions

Nice to Have:

Experience in the employee communications, digital workplace, or workplace technology space

Familiarity with Salesforce, Gong, Groove, or similar sales tech stack tools

Prior experience as a quota-carrying AE or SDR

Experience enabling both direct and channel/partner sales motions

The Perks of Working for Appspace:

For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.

Additional perks include:

Generous PTO

Flexible work schedules

Remote work opportunities

Paid company holidays

Appspace Quiet Fridays (No non-essential internal meetings scheduled)

A casual dress work environment

Disclaimer:

Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.

If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.