Head Of Brand

Brand strategy & business management

Develop and execute long-term strategic plans for the assigned brand portfolio.

Drive sales growth, profitability, and market share through effective commercial strategies.

Define annual business plans, budgets, and financial targets.

Monitor brand performance and implement corrective actions where required.

Identify new business opportunities, partnerships, and market expansion initiatives.

Commercial & financial performance

Own the P&L for assigned brands and ensure achievement of revenue and profit targets.

Analyze sales trends, customer behavior, inventory performance, and market dynamics.

Lead pricing, promotional, and markdown strategies to optimize profitability.

Manage budgeting, forecasting, and financial planning processes.

Buying & merchandising

Provide strategic direction for seasonal buying and merchandise planning.

Ensure optimal product assortment, stock levels, and inventory productivity.

Review sell-through performance and recommend assortment adjustments.

Collaborate with buying and planning teams to align product strategies with market demand.

Brand partnerships

Build and maintain strong relationships with principals, licensors, and brand partners.

Lead commercial negotiations and annual business reviews.

Ensure compliance with brand standards and contractual obligations.

Represent the organization in meetings with international brand partners.

Marketing & customer experience

Partner with the marketing team to develop brand campaigns and promotional calendars.

Ensure brand positioning remains consistent across all customer touchpoints.

Support customer acquisition and retention initiatives.

Monitor market trends and competitor activities to identify growth opportunities.

Retail operations support

Work closely with retail operations to improve store performance.

Ensure product availability and commercial execution across all locations.

Support store openings, renovations, and expansion projects.

Monitor KPIs including conversion, ATV, UPT, sell-through, and stock turn.

Leadership & people management

Lead, mentor, and develop high-performing brand management teams.

Establish clear objectives and performance measures.

Foster collaboration across buying, merchandising, marketing, retail, supply chain, finance, and HR.

Drive a culture of accountability, innovation, and continuous improvement.

Reporting & governance

Prepare executive reports and performance presentations.

Present business reviews to senior leadership and brand partners.

Ensure adherence to company policies, governance standards, and operational procedures.

Monitor business risks and implement mitigation plans.

Key performance indicators (KPIs)

Revenue growth

Gross margin

EBITDA / Operating profit

Sales achievement vs budget

Inventory turnover

Sell-through rate

Stock cover

Markdown percentage

Market share growth

Brand partner satisfaction

Customer satisfaction

Team engagement & development