Manager, Data & Analytics (Advertising Technology)
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
The Role
The Data & Technology Manager will be expected to work with stakeholders in the business, as well as external suppliers and technology providers, responsible for the ongoing operation, optimisation, and continuous improvement of the platforms. You will play a critical role in ensuring platform performance, data reliability, and operational excellence - while driving a culture of proactive improvements and automation. You will be building quality experiences through deep technical expertise, data engineering skills, analytical problem-solving capability and solutioning.
The role combines strong technical depth with people leadership, platform optimisation, and cross-team influence.
Responsibilities
Reporting & Analytics
Designing accurate, compliant, stable, scalable, and cost-effective data products and reporting experiences.
Support the capabilities for attribution modelling, measurement and research
Use data and insights to build out monitoring, measurement capabilities and predictive analysis methodologies
Lead the roll-out of data visualisation and business intelligence tools
Develop and maintain dashboards for business insights and management
Build data models to respond to business requirements
Data Operations
Monitor and assess the available data segments for accuracy and validity
Support the sourcing of new data partners to fulfil the requirements of the clients
Optimise the process management workflow to drive operational efficiencies
Manage pricing strategies to ensure a valid, consistent, and justifiable price
Support in the on-boarding of new technology providers and the data requirements
General
Maintain expertise in advertising technologies, tech platforms, data analytics and other relevant industry trends and emerging technologies
Liaison with external technical suppliers to identify and explore new opportunities
Build out valid business cases to justify investment
Experience
Good technical understanding of advertising technology, including, but not limited to; ad serving, DSPs, data management platforms (DMP), device IDs and cookies, attribution modelling, clean room technology
Understanding of the regulatory landscape around the use of data
Knowledge of database management and administration
Technical understanding of how data is stored and transferred
Understanding of marketing and advertising strategies and trading
Proven ability to be agile and work under pressure, show initiative, meet deadlines and priorities, and achieve outcomes in a complex business process, system and technology environments
Demonstrated experience developing executive-level presentations and communicating technical or data-driven insights to non-technical audiences
Relevant degree
Skills
Extremely numerate, with exceptional excel capabilities
Strong foundation in VBA, SQL and Python
Exposure to data pipelines like dbt or Dataform
Some experience with cloud platforms, ideally BigQuery, Azure, AWS, Databricks
Use of data manipulation and visualisation tool
Use of statistical analysis programmes
Detail orientated
Clear communicator
Strong presentation and data storytelling skills, with the ability to translate complex technical concepts and analytics into clear business recommendations.
Experience presenting analytical findings, performance reviews, business cases, and strategic recommendations to senior stakeholders.
Comfortable facilitating workshops, training sessions, and client presentations.
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