Content & Social Media Executive

Responsibilities:

Create, shoot and edit engaging short-form videos for Instagram, TikTok and Facebook. Develop and execute a consistent social media content calendar. Manage daily posts, stories and other social media content. Create product, behind-the-scenes, customer, lifestyle and educational content. Identify relevant social media trends and adapt them appropriately for the brand. Work with the founder and team to capture authentic brand and product content. Monitor social media performance and provide regular reports and insights. Engage with the online community and identify opportunities to increase reach and customer enquiries. Repurpose high-performing content across relevant platforms. Maintain Goodnews Chicken's brand voice and visual standards. Respond to basic customer enquiries on Instagram, TikTok and Facebook and direct qualified buyers to the WhatsApp sales channel.

Requirements:

1–3 years of experience in content creation, social media management, digital marketing or a related role. Strong understanding of Instagram, TikTok and Facebook. Ability to shoot and edit quality short-form videos using a smartphone and/or camera. Strong understanding of social media content, hooks, trends and audience engagement. Creative, proactive and able to generate content ideas independently. Good written communication and caption-writing skills. Ability to work independently, meet deadlines and maintain a consistent posting schedule. Experience working with a consumer, food, lifestyle or FMCG brand is an advantage. A portfolio or samples of previous work is mandatory.