Ad & Marketing Specialist

1. Ad Strategy & Execution (On-site & Off-site)

-Formulate and execute comprehensive advertising strategies across Shopee/TikTok in-site platforms and off-site channels (e.g., Facebook, TikTok Ads, KOL/Influencer marketing). -Manage ad accounts, including budget allocation, audience targeting, and bidding strategies, to maximize traffic acquisition and conversion rates.

1. Cross-Platform Traffic Synergy

-Build a seamless traffic loop between TikTok (content/seeding) and Shopee (search/conversion). Use off-site social media and influencer campaigns to drive targeted traffic to Shopee stores during mega campaigns. -Utilize Shopee sales data and user behavior insights to refine off-site ad targeting and content strategies, ensuring high-ROI traffic acquisition.

1. Creative & Material Optimization

-Collaborate with internal content, video editing, and design teams to produce high-converting ad creatives (short videos, banners, landing pages).

1. Competitor Analysis & Market Insight

-Continuously monitor competitors' advertising strategies, keyword bids, and promotional activities.

1. Budget Control & ROI Management

-Take ownership of the overall advertising budget, ensuring cost-efficiency and adherence to the brand's profitability targets. -Deliver regular ad performance reports with actionable insights and optimization recommendations for the management team.

Qualifications: Experience: 2-3+ years of hands-on experience in cross-border e-commerce advertising and optimization, preferably with experience in both e-commerce platforms (Shopee/Lazada) and social media ads (TikTok/Facebook/Instagram). Platform Expertise: Deep understanding of Shopee Ads, TikTok Ads, and Meta Ads platforms. Proficient in various bidding models (CPC, CPM, OCPM, CPA). Language Skills: Fluent in English. Strong logical thinking, high stress tolerance, and excellent cross-departmental communication skills. Good aesthetic judgment and understanding of Southeast Asian consumer preferences