Manager / Assistant Manager, Loyalty Marketing
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Må ha:Senior
Job Responsibilities
- Execute casino loyalty programs, customer engagement strategies, customer segmentation, CRM and marketing activities
- Analyze overall effectiveness of loyalty marketing programs
- Assist in the development and implementation of customer engagement strategies to increase customer interaction and loyalty across omni channel platforms.
- Assist in managing and executing of loyalty marketing campaigns and promotions
- Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations
- Coordination of activities and functions with supporting departments on casino guest retention
- Perform cohort analysis and drive insights for ongoing program refinements
- Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners)
- Plan and execute reward catalogs and ensure a seamless redemption experience for customers
- Leverage on technology to elevate every customer’s touchpoint and ensure customer engagement experiences are consistent and optimized
Job Requirements
- Degree in Marketing, Business Administration, or a related field
- Proficiency with CRM systems and digital marketing platforms, including omni channel platforms
- Prior experience in partnership engagement is a plus
- Ability to work effectively under pressure and manage multiple projects with tight deadlines
- Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
- Minimum of 3 years’ experience in loyalty marketing, CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles.