GenAI Copywriter
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: GenAI Copywriter
Location: Mumbai, India
About the role:
We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.
What you will be doing:
Creative Writing & Development:
Craft compelling narratives and copy using Gen AI tools
Maintain premium brand tone of voice across all content
Develop innovative approaches to AI-assisted copywriting
Create content that resonates with luxury and beauty audiences
Ensure emotional connection in AI-enhanced writing
Technical Expertise:
Master Gen AI writing tools and platforms
Develop sophisticated prompting techniques
Optimize AI-generated copy for brand voice
Pioneer new approaches to AI content creation
Balance automation with creative craft
Content Creation:
Write across multiple formats and channels:
Social media content
Digital advertising copy
Website content
Email marketing
Long-form articles
Brand storytelling
Product descriptions
Campaign concepts
Success Metrics:
Writing quality excellence
AI implementation effectiveness
Content performance
Innovation in approach
Team collaboration
Required Outputs:
Campaign concepts
Social content calendars
Digital advertising copy
Website content
Editorial content
Brand guidelines
Training documentation
Learning & Development:
Regular AI tools training
Writing craft workshops
Industry trends education
Best practice sharing
Peer learning opportunities
What you need to be great in this role:
4-7 years copywriting experience
Proven experience in beauty or luxury sectors
Portfolio demonstrating premium writing capability
Experience with Gen AI writing tools
Track record of successful campaign work
Technical Skills:
Advanced Gen AI prompt engineering
Understanding of AI content optimization
SEO and digital content best practices
Content management systems
Social media platform expertise
Brand Voice Expertise:
Ability to adapt tone for premium brands
Understanding of beauty/luxury language
Multilayered messaging capabilities
Emotional storytelling ability
Cultural sensitivity and awareness
AI Writing Capabilities:
Advanced prompting techniques
Content enhancement and refinement
Quality control processes
Style guide implementation
Innovation in AI applications
Editorial Excellence:
Impeccable grammar and style
Strong editorial judgment
Attention to detail
Understanding of regulatory requirements
Quality control expertise
Research & Strategy:
Trend analysis and implementation
Audience insight development
Competitive analysis
Performance optimization
Cultural relevance maintenance
Personal Qualities:
Creative thinking
Problem-solving ability
Collaborative mindset
Adaptability
Innovation focus
Personal Project Management:
Timeline management
Stakeholder communication
Process optimization
Quality control
Workflow efficiency
Our Commitment:
Access to cutting-edge AI tools
Ongoing professional development
Flexible working arrangement
Creative community involvement
Career growth opportunities
Req ID: 18375
#LI-SS1 #LI-Onsite Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.