Marketing Specialist

We're looking for a creative, data-driven Marketing Specialist who can bridge the gap between advanced renewable energy technology and the everyday needs of our customers. You won't need to build the technology but you'll need to master the story behind it.

This is a high-impact role at a growing startup. You'll have the opportunity to shape NoorNation's brand voice across Egypt and Africa, own multi-channel campaigns from brief to results, and grow into a senior marketing leadership position as the team scales.

Responsibilities/Duties Translate complex solar and water engineering concepts into clear, human-centered content for non-technical audiences across digital and print channels.

Design and produce compelling marketing materials including graphics, brochures, social posts, newsletters, and presentations using Canva or Adobe tools.

Plan and execute multi-channel digital campaigns (SEO/SEM, email marketing, paid social, display ads) from strategy through performance reporting.

Manage NoorNation's website, social media platforms, and online advertising accounts with a consistent brand voice and publishing schedule.

Conduct market research to identify customer trends, competitive positioning, and partnership opportunities across Egypt and Sub-Saharan Africa.

Represent NoorNation at exhibitions, industry conferences, and online events, building brand visibility and generating leads.

Coordinate with external agencies, freelancers, and vendors to deliver quality outputs on time and within budget.

Contribute to monthly and quarterly marketing plans aligned with business and sales objectives.

Qualifications Required Bachelor's or Master's degree in Marketing, Business, Mass Communication, or a related field.

Demonstrable experience with SEO/SEM tools, email marketing, and social media management platforms.

Strong skills in Canva for content design; experience with Google Workspace and Microsoft Office (Excel, PowerPoint).

Excellent written and spoken command of both English and Arabic.

Demonstrated ability to simplify complex or technical subject matter for general audiences.

Strong analytical mindset comfortable reading campaign data, spotting trends, and adjusting strategy accordingly.

Nice to Have Proficiency in analytics tools: Google Analytics 4, Meta Ads Manager, and Google Data Studio / Looker Studio.

Familiarity with CRM /lead management tools.

Background in or genuine passion for renewable energy, sustainability, or social impact sectors is a plus.

Experience managing outsourced agencies or freelancers.