Account Executive

About General Legal

General Legal is an AI-native law firm on a mission to make exceptional legal services available to every company. We hire experienced attorneys from top firms and equip them with specialized AI technology that lets them supercharge their practice. The result: elite-level legal work with same-day turnaround, at a flat rate that's a fraction of what traditional law firms charge. In just six months, we've already delivered on that for more than 500 clients. We're fast-growing and venture-backed, building in the open and moving fast, without losing the rigor of the legal profession we're modernizing.

The Role

General Legal is hiring an Account Executive to own the full sales cycle, from qualified opportunity through closed deal, as we bring cost-effective, integrated, high-velocity legal services to fast-growing companies.

What You'll Do

Manage a full-cycle sales process: discovery, demo, proposal, negotiation, and close

Build and manage a pipeline in partnership with SDRs and marketing, and generate a portion of your own pipeline through outbound and network selling

Develop a deep understanding of prospects' legal and business needs to position General Legal effectively

Partner closely with legal operations and delivery teams to ensure a smooth handoff and strong onboarding experience for new clients

Maintain accurate forecasting and pipeline hygiene in the CRM

Represent client and market feedback back to product and marketing teams

What You'll Bring

3+ years of closing experience in a full-cycle Account Executive role, ideally in SaaS or services

Track record of consistently meeting or exceeding quota

Comfortable selling to founders, operators, and legal/finance stakeholders at growing companies

Strong consultative, discovery-driven selling skills. Our sales cycles can close in weeks when discovery is done well

Startup sales experience (SaaS strongly preferred). We care more about strong SaaS-style sales instincts than a legal or professional-services sales background

High drive and energy, with the raw intelligence to think fast on their feet

High emotional intelligence: a strong listener who's skilled at discovery and can reflect client needs back collaboratively

Bonus Points

These aren't required, but they tend to line up with success in this role.

Experience at a Series A–C startup

Existing network among startup founders, operators, or in-house legal/finance leaders

Legal practice experience or background

Compensation & Benefits

Base salary: $100,000–$130,000 base

On-target earnings (OTE): $190,000–$240,000, with an uncapped commission structure.

Equity: meaningful early-employee equity grant

Comprehensive medical, dental, and vision coverage

401(k) plan

Flexible PTO and paid company holidays

Latest equipment and stipend for home office setup