AI Product Builder (Martech)

TL;DR Formula grows through performance marketing, and the marketing stack behind that growth is built in-house. You’ll find the Marketing and Growth problems worth solving and take them to working products, from the first team interview to production.

Who We’re Looking For

• Someone who has worked inside marketing: ad platforms, creatives, funnels and attribution are familiar, and you understand why hourly campaign optimization matters.

• A product person who speaks in problems and outcomes, not shipped features. You frame every roadmap item as a bet on a metric and can name the metric behind your last three launches and what it did. You kill features. You talk about money as easily as about UX.

• An AI builder, self-directed. You have built something alone in the last six months with Claude Code, Cursor or LLM APIs, and it is in use. A v0 takes you hours, not sprints.

• Data fluency. You pull your own numbers (SQL, Amplitude or similar), read a retention curve, design a clean experiment, and know noise from signal.

What You’ll Be Doing

• Proactively identify and implement new martech solutions before they become bottlenecks — shaping the long-term vision of the domain and driving technical and product priorities.

• Learn how the marketing and growth teams actually work and find the bottlenecks they haven’t named yet.

• Choose how each problem gets solved — build it with AI, buy it, integrate it, or change the workflow — and define the MVP and the success metric before the first line of code.

• Scale what marketing can do without scaling the team: automate the operations that cap how many tests, creatives and campaigns we can run, and measure the effect in hours saved and ad performance gained.

• Connect the pieces into a pipeline — research → creative production → launch → optimization — replacing manual hand-offs with automation.

• Own what you ship after launch: adoption by the teams, reliability in production, iteration on real usage.

Must Have

• Practical martech, performance or growth marketing experience; you’ve worked with ad platforms and their APIs.

• Product experience in Marketing B2B SaaS or in-house martech teams: validated problems, measured impact.

• 5+ years in product and/or engineering, with hands-on experience building production services.

• Daily use of AI-assisted coding (Claude Code, Cursor, Codex or similar) to ship solutions, not just prototypes.

• Full-cycle autonomy: discovery → design → build → launch → measure, with minimal direction.

Nice to Have

• Experience at mobile app publishers (consumer subscriptions with high-volume user acquisition).

• Meta Marketing API and Google Ads API.

• LLM pipelines on data: classification, tagging, enrichment.

• Node.js/TypeScript or Python; deployment on Railway or similar.

What We Offer

1. Inspiring Mission: Help users live longer, healthier lives through innovative products.

1. Impact: Directly influence company growth with minimal bureaucracy.

1. Attractive Compensation: Competitive salary and comprehensive benefits package.

1. Work-Life Balance: Flexible working hours.

1. Professional Development: Tuition reimbursement.

1. Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.

1. Benefits: Health insurance, gym membership reimbursement, home office support.

1. A profitable company. 8 years old, no runway anxiety. Your bets are judged on results, not on the next round.