Senior Marketing Officer – UFUND

Key Responsibilities

1. Marketing Campaign Management

• Plan, manage, and implement integrated marketing campaigns (ATL, BTL, Digital) to strengthen brand awareness.
• Monitor campaign performance and prepare performance reports.
• Shooting Photo and Video for execute marketing campaigns
• Collaborate with creative, media, and digital agencies to develop compelling communication and campaign materials.
• Manage timelines and ensure the quality of content production across Social Media, and Offline Media (e.g., POSM, events)

1. Brand Communication

• Develop promotional materials such as brochures, flyers, banners, and in-store media (POSM).
• Support brand governance by ensuring all communications align with brand guidelines and positioning.
• Maintain brand CI and coordinate with designers for all brand visuals and merchandising
• Analyze consumer insights, market research, and brand performance to identify opportunities and develop actionable strategies.

1. Digital Marketing & Social Media

• Support the execution of online marketing campaigns across social media, email, and digital advertising channels
• Coordinate with designers for creative assets.
• Monitor engagement, respond to customer inquiries, and track digital KPIs

1. Events

• Organize store openings, promotional events, and customer engagement activities.
• Coordinate influencer collaborations (if applicable).

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Minimum 3 years of experience in marketing communications and branding, preferably in retail business. Strong written and verbal communication skills. Knowledge of digital marketing tools and analytics. Proficiency in MS Office and marketing software. Creative thinking with strong project management skills. Strong creativity, high complexity and forward-thinking.