Trade Marketing Manager

Your tasks

We’re looking for a Trade Marketing Manager / Supervisor to drive our brands’ growth across Modern Trade, General Trade, Pharmacy, and E-Commerce channels. You’ll be responsible for turning trade marketing plans into actual sales, visibility, and sell-out growth.

• Develop and execute trade marketing strategies and promotional programs.
• Manage Modern Trade, General Trade, Pharmacy, and E-Commerce activities.
• Plan and execute promotions, merchandising, POSM, and in-store activations.
• Monitor sales, sell-in/sell-out, stock, pricing, and channel performance.
• Analyze competitor activities and market trends.
• Manage trade marketing budget and evaluate promotion ROI.
• Work closely with Sales, Marketing, Finance, Supply Chain, and distributors.
• Conduct regular store visits and ensure proper execution in the market.
• Prepare sales and trade marketing reports with actionable recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Management, or related field.
• 3–6 years of experience in Trade Marketing, Sales, Channel Management, or Brand Marketing.
• Experience in FMCG, Health & Wellness, Beauty, Pharmacy, or Consumer Goods is preferred.
• Strong understanding of retail, distributor, and channel management.
• Experienced in promotions, merchandising, and in-store execution.
• Strong analytical and Excel skills.
• Good communication, negotiation, and project management skills.
• Hands-on, proactive, commercially minded, and target-oriented.
• Willing to travel for store visits and market activities.

Skills:

• Trade Marketing
• Budgeting
• Retail Management
• Project Management
• Marketing Communications
• Negotiation Skills
• Channel Promotion
• Merchandising