Senior Manager, Amazon Media & Growth

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Senior Manager, Amazon Media & Growth

We are seeking a hands-on Amazon media expert who can both manage performance marketing execution and shape category-level growth strategy. This role will serve as the internal Amazon media authority — auditing performance, optimizing investments, and connecting retail media to broader brand and commercial plans.

This individual must be equally comfortable:

Being hands-on in Amazon Ads platforms

Holding agencies accountable to performance targets

Translating retail media insights into category and brand strategy

Overview

WPP Unite is the bespoke agency partnership powering Unilever’s marketing transformation across creative, media, data, and commerce. Embedded within Unilever’s Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder to shoulder with cross-functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale.

The Senior Manager, Amazon Media & Growth will serve Unilever’s personal care division as an embedded resource to be the connective tissue across content strategy, creative, and delivery. This role ensures that the right assets are created, optimized, and deployed across key retailers and platforms, driving conversion, visibility, and brand consistency across the digital ecosystem.

An ideal candidate is equal parts strategist and operator: deeply familiar with digital shelf best practices, fluent in creative production processes, and relentless about delivering excellence on time and in full.

Job Responsibilities

Performance Media Leadership (Hands-On + Agency Oversight)

Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input

Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting

Identify gaps in impression share, coverage, and defensive/offensive keyword strategy

Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)

Guide agency on: Budget flighting, Efficiency vs growth tradeoffs, TACoS / blended ROAS, New-to-brand acquisition

Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)

Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales

Category & Growth Strategy

Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)

Identify whitespace opportunities and competitive gaps

Translate search behavior into category insights

Inform innovation pipeline with brand teams based on demand signals

Build annual and quarterly media investment frameworks aligned to category priorities

Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon.

Brand & Cross-Channel Integration

Ensure retail media aligns with broader brand marketing campaigns

Partner with Brand Demand Generation Leads and National Media team to identify opportunities/risks for amplification on Amazon

Provide input into:

Creative strategy for PDPs and A+ content

Launch plans

Promotional strategy

Connect Amazon performance data with broader marketing learning agenda

Qualifications

5–8+ years in Amazon performance marketing or retail media

Direct hands-on experience in Amazon Ads Console and/or DSP

Experience managing external agencies

Strong understanding of:

Keyword strategy and search term mining

Full-funnel retail media architecture

Budget allocation frameworks

New-to-brand metrics

Experience working cross-functionally with brand, sales, and finance

Strong commercial acumen — understands P&L impact of media decisions

Preferred

Experience in CPG or consumer goods

Vendor Central experience

Familiarity with Pacvue, Skai, or similar bid management tools

Familiarity with Amz performance management tools (Stackline, Circana etc)

Experience building retail media strategy decks for senior leadership

About WPP Unite

WPP Unite is the dedicated global agency partnership for Unilever, bringing together the best of WPP’s creative, media, data, and commerce capabilities to drive transformative growth. We operate as one fully integrated team, co-located, co-owned, and co-powered by both Unilever and WPP to deliver seamless end-to-end marketing solutions.

At WPP, we are Open, Optimistic, and Extraordinary. • Open. We build trust by owning our work and balancing empathy with accountability. • Optimistic. We champion growth, innovation, and shared success for our clients and teams. • Extraordinary. We bring together diverse capabilities to create transformational impact and inspire progress across every touchpoint.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range $75,000 — $180,000 USD

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