Packaging Design: Create, adapt, and update visually appealing packaging designs and wrappers for our confectionery products to ensure they stand out on retail shelves.
POSM & Trade Marketing Materials: Design innovative Point of Sale Materials (POSM) including display stands, wobblers, danglers, shelf talkers, and posters to enhance in-store brand visibility.
Digital & Social Media Content: Develop vibrant, trendy, and engaging visual content for various social media platforms, digital campaigns, and website banners that resonate with our target audience.
Pre-press & Print Production: Prepare final, print-ready files (handling die-cuts, bleed, and color separation) and ensure all designs meet the technical specifications for various printing methods (Offset, Flexo, Rotogravure).
Brand Consistency: Ensure all online and offline artworks strictly adhere to the company’s brand guidelines, maintaining a unified and joyful visual identity.
Cross-functional Collaboration: Work closely with the marketing team, trade marketing, and the Head of Design to brainstorm ideas, execute promotional campaigns, and deliver high-quality designs within set deadlines.
Market Awareness: Keep up-to-date with the latest design trends, FMCG packaging innovations, and competitors' visual strategies to bring fresh ideas to the team.
Education: Bachelor’s degree in Graphic Design, Fine Arts, Applied Arts, or any related field.
Experience: 2 to 4 years of proven experience as a Graphic Designer. Previous experience in the FMCG, Food & Beverage, or confectionery manufacturing industry is highly preferred.
Technical Skills: Professional proficiency in Adobe Creative Suite (specifically Illustrator, Photoshop, and InDesign). Basic knowledge of video editing (Premiere/After Effects) or 3D modeling is a strong plus.
Print & Packaging Knowledge: Solid understanding of pre-press processes, packaging design, die-cuts, color separation, and various printing technologies (Flexo, Rotogravure, and Offset).
Portfolio: A strong, updated portfolio showcasing a variety of creative projects, with a specific focus on product packaging, POSM, and digital/social media campaigns.
Soft Skills: High attention to detail, strong sense of color and typography, and a creative mindset tailored for consumer products.
Time Management: Excellent organizational skills with the ability to handle multiple tasks simultaneously, work under pressure, and meet tight deadlines in a fast-paced environment.
