Group Director
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Group Director is a leader within Power Digital’s vertical divisions. In this role, you are responsible for retaining and growing your client portfolio and leading, motivating and inspiring your team. You will cultivate senior-level relationships with clients, ensuring their satisfaction and fostering growth opportunities within the B2B division. You'll collaborate closely with the Power Digital marketing and sales teams to drive new business and service expansion across your portfolio as well as provide thought leadership and Division insights. You will partner with the Managing Director and VP to define the division’s go to market strategy and positioning, and create product solutions for Power Circuit. As a leader in the organization, your influence expands outside of Client Experience to the wider organization. You foster a positive work environment and culture of growth mindset within Power Digital.
Key Responsibilities:
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your division
Review performance across your AD team's portfolio; surface cross-account patterns in pipeline attribution, ICP definition, lead quality, and measurement methodology; escalate structural risks to department leadership
Own C-suite and VP-level relationships at anchor accounts; serve as the senior escalation point on any AD-managed account when the conversation requires executive presence
Coach ADs on pipeline attribution, MQL→SQL handoff conversations, ABM strategy, buying committee dynamics, ICP refinement, and how to present meaningfully to VP Sales stakeholders who question marketing's contribution
Drive B2B vertical strategy: stay current on ABM platform evolution, intent signal tools (6sense, Demandbase), AI-driven prospecting, B2B measurement advances, and buying committee dynamics — and bring those insights to your team and clients
Manage and develop your Account Director team — run regular 1:1s, build development plans, own performance reviews, and maintain a 90% team retention rate
Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
Maintain accurate retention forecasting for the division; use Pulse data proactively to identify at-risk accounts and coach ADs to intervene before clients escalate
Identify and drive service expansion opportunities and hit the division's monthly service expansion quota
Lead or co-own major renewal and expansion conversations that require senior executive presence
Participate actively in new business pitches, RFPs, and prospect appraisals — providing B2B vertical expertise, ICP diagnosis, and Power Circuit framing to differentiate Power Digital from generalist agencies
Define and iterate the division's go-to-market strategy and sales collateral in partnership with the Managing Director; contribute B2B-specific case studies, vertical insights, and proof points to improve win rate
Create B2B-specific Power Circuit solutions — diagnostic frameworks, measurement methodologies, and QBR templates that include pipeline contribution, MQL-to-SQL conversion rate, cost-per-opportunity, and influenced revenue
Consult on the divisional P&L; forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the Managing Director and VP; leverage P&L data to build business cases for hiring and investment
Oversee division operations: recruitment, staffing, onboarding, training, and B2B vertical playbook development
Work closely with Data Intelligence, Media Planning, Activation, and Creative teams on B2B-specific challenges including offline pipeline attribution, intent signal integration, and multi-touch measurement across long sales cycles
Represent Power Digital externally as a credible B2B growth partner — conferences, speaking opportunities, blog content, and client case studies
Responsible for other tasks and projects as assigned by Client Experience department leadership
Role Requirements:
Department leadership and management experience required
10+ years as a leader in a digital marketing agency
Experience managing a P&L for profitable growth
Expertise in contract negotiation, client retention, and client growth
Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools such as Google Analytics, Shopify, etc.
Ability to quickly build rapport and develop relationships with executive-level points of contact
Experience managing large teams, coaching direct reports and driving talent development across the organization
Key Performance Indicators (KPIs)
Monthly Net Revenue Retention Across the Division (as established quarterly)
ETCR or Expansion to Churn Ratio (as established quarterly)
MRR Closed Service Expansion Retainer per Month (as established quarterly)
8.8 Average Client NPS
Hit Division P&L Goals (as established quarterly)
+90% Division Team Retention
Most Important Things (MITs)
Division Business and Team Leadership
Team Retention, Sentiment and Career Pathing of ADs and AMs
Coaching and Mentorship of Division Team
Hiring and Capacity/Bandwidth Management of ADs and AMs
P&L Management and Forecasting (NB, SE, Churn, Efficiency)
Division and Client Profitability
New Business and Service Expansion Leadership
Achieve Monthly Service Expansion Target
Participation in RFPs, New Business Appraisals and Pitches
Go to Market Positioning
Product Quality and Development
Thought Leadership and Case Study Creation
Collaboration with Strategy Org for Media Plans, Measurement and DI
Support Managing Director with Product Quality and Consistency
Power Circuit Solutions Development and Implementation
Client Portfolio Ownership
Proactive Retention and Growth of Group Director Portfolio
Reactive Client Escalation Ownership and Team Coaching
Benefits & Perks:
Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.