Marketing Manager ( Aesthetic )

1. Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies (annual / quarterly) aligned with business goals
• Define brand positioning and go-to-market plans for new products
• Conduct market research, competitor analysis, and customer insights

1. Campaign & Performance Marketing

• Plan and manage integrated marketing campaigns (online & offline)
• Drive lead generation and conversion through performance marketing channels (Facebook Ads, Google Ads, etc.)
• Monitor and optimize campaign performance (ROI, CPL, Conversion Rate)

1. Team Leadership & Management

• Lead and manage the marketing team (Content, Graphic, Digital)
• Set KPIs, provide coaching, and evaluate team performance
• Coordinate with Sales, Product, and external partners/agencies

1. Branding & Communication

• Oversee brand identity and ensure consistency across all channels
• Define content strategy and messaging aligned with a premium medical/aesthetic brand
• Manage KOLs, influencers, and PR activities

1. Data Analytics & Reporting

• Analyze marketing data and provide actionable insights
• Prepare performance reports and present to management
• Continuously improve marketing effectiveness through data-driven decisions

1. Budget Management

• Plan and control marketing budget allocation
• Ensure efficient spending and maximize ROI

Qualifications: Bachelor’s degree in Marketing, Business Administration, or related field 5+ years of experience in Marketing (preferably in Beauty, Aesthetic, Medical, or Healthcare industry) Proven experience in Performance Marketing / Lead Generation Experience in aesthetic clinics, medical devices, or skincare brands Strong analytical and strategic thinking skills Leadership & Management Skills Communication & Stakeholder Management