Senior Trade Marketing Executive
- GT Channel Strategy & Planning:
_Develop GT channel annual plan (short term and long term plan): coverage expansion targets, trade investment strategy, ROI by zone/region _Design trade programs for GT outlets: sell-in incentives, display programs, off-take rebates and support trade marketing manager in building tactical programs by category. _Route-to-market planning with Sales and distributor teams; prioritize high-potential...
Requirements: _Education: Bachelor’s degree in economics, Business Administration, Marketing, International Business or Related fields. _Experience: at least 2-4 years of experience in a similar Trade marketing position within large-scale FMCG companies. _Professional Knowledge & Skills: Good knowledge of business, Marketing and Trade Marketing. Understanding of finance, understanding of distribution channels, /FMCG industry. Communication skills, Negotiation skills, Decision-making...