Ads Optimization

Your tasks

• Plan, launch, and manage paid advertising campaigns across TikTok Ads and Meta Ads (Facebook and Instagram) to drive e-commerce traffic and sales.
• Optimize audience targeting, budget allocation, bidding strategies, and campaign settings to achieve performance targets.
• Monitor key advertising metrics, including ROAS, CPA, CTR, CPC, and conversion rates, to evaluate campaign efficiency.
• Analyze campaign data and conduct A/B testing on creatives, audiences, and advertising strategies to improve results.
• Collaborate with E-commerce, Marketing, and Content teams to align advertising campaigns with product promotions, sales objectives, and creative strategies.
• Prepare advertising performance reports and provide data-driven recommendations to improve ROAS, optimize spending, and maximize advertising effectiveness.

Requirements

1. Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
2. 1-3 years of experience in Paid Advertising, Performance Marketing, or Digital Marketing.
3. Hands-on experience with TikTok Ads Manager and Meta Ads Manager (Facebook and Instagram) is highly preferred.
4. Strong understanding of ROAS, CPA, CTR, CPC, CPM, audience targeting, and conversion optimization.
5. Proficient in Excel / Google Sheets, with strong analytical and problem-solving skills.
6. Experience in campaign budget management, performance analysis, and A/B testing.
7. Results-oriented, detail-focused, and able to optimize campaigns in a fast-paced E-commerce environment.
8. Good command of English or Chinese language skills are an advantage.