Marketing Lead

Accountabilities: The Marketing Lead will be responsible for developing and executing the India marketing strategy, building brand presence, generating qualified opportunities, and establishing scalable marketing operations.

Own and execute the India go-to-market strategy aligned with broader business objectives.

Lead brand positioning, messaging, digital assets, and customer-facing marketing initiatives.

Develop and manage demand generation programmes across paid, organic, email, social media, content, and partner channels.

Own website strategy, SEO initiatives, conversion optimization, and performance improvement.

Create product marketing strategies, including positioning, messaging, sales enablement materials, and launch campaigns.

Manage marketing operations, including automation workflows, lead lifecycle management, lead scoring, attribution, and reporting.

Use data and analytics to measure campaign performance, pipeline contribution, and return on investment.

Build strategic partnerships with ecosystem organizations, industry communities, and relevant stakeholders.

Plan and manage marketing budgets while ensuring alignment with growth priorities.

Collaborate with sales, product, and leadership teams to support customer acquisition and revenue growth.

Leverage AI-powered tools to improve marketing efficiency, content creation, campaign execution, and reporting processes.

Requirements:

The ideal candidate is a strategic yet hands-on marketing professional with experience leading marketing functions, building growth strategies, and operating effectively in fast-paced environments.

5+ years of experience leading marketing initiatives or managing a marketing function.

Proven experience across the full marketing mix, including brand, demand generation, content, paid media, and marketing operations.

Experience managing marketing budgets and reporting pipeline performance and ROI to senior stakeholders.

Hands-on experience with marketing automation platforms such as HubSpot or equivalent tools.

Experience using digital advertising platforms such as Google Ads and LinkedIn Ads.

Strong understanding of B2B marketing strategies, customer acquisition, and growth programmes.

Comfortable using AI tools for content creation, campaign optimization, workflow automation, and reporting.

Excellent written and verbal communication skills with the ability to collaborate across global teams and time zones.

Strong analytical, organizational, and project management skills with attention to detail.

Ability to work independently in a remote-first environment with ownership and accountability.

Startup or scale-up experience, particularly launching or expanding a function in a new market, is a plus.

Experience marketing to founders, finance leaders, SMEs, or B2B technology audiences is advantageous.

Experience with equity, share schemes, or financial technology products is a plus.

Benefits:

Competitive compensation package of up to INR 17,00,000 depending on experience, plus equity opportunities.

Remote-first working environment with flexibility to support work-life balance.

Opportunity to shape and grow a marketing function in an innovative technology company.

Employee Stock Ownership Plan (ESOP) after the qualifying period.

Private medical insurance after eligibility requirements are met.

Personal training and professional development budget.

Support with home working equipment.

Recognition programmes celebrating employee achievements.

Team retreats and regular company social activities.

Flexible annual leave policy with additional days based on tenure.

Collaborative and inclusive culture focused on growth, innovation, and meaningful impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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