Head of Growth Marketing
Hello, we’re Instrumentl. 👋 Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that. Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform. We're growing more than 40% year over year, customers love us (Ellis PMF 60+), and we're hiring people who want to build something that matters.
About the role We're hiring a Head of Growth Marketing to build Instrumentl's growth and demand engine — how we reach, engage, and convert nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff.
This is a newly created role with full ownership of strategy and the pipeline number. Today, channel execution runs through a mix of contractors and agencies, and you'll have one direct report to start — with opportunity to hire as the engine scales.
This is a builder's role at its core: you'll own the outcomes, not just the plan, with room to build both the growth engine and the team from the ground up. We're looking for someone who's data-driven, brings creative and innovative testing methodologies to reach and convert, and is excited by the mission and impact you can have. Growth is central to Instrumentl's trajectory, which makes this an incredibly strategic and high-impact role.
What you'll do Growth & Demand Generation
Architect and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set budgets, targets and own the resourcing plan and outcomes behind them
Develop creative campaigns and messaging that compel nonprofits and grant-funded organizations to engage and convert
Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
Funnel & Conversion
Own the conversion funnel from first touch through free-trial activation and conversion to opportunity
Partner with Product and Ops to optimize landing pages, onboarding flows, and lead routing
Cross-Functional Partnership
Work with PMM, Brand, and Events to build integrated campaigns
Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
Team & Operations
Own the measurement framework and reporting infrastructure that gives the business real-time visibility into pipeline health and channel ROI
Establish a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
Use AI tools to accelerate execution and create workflows that compound over time
What we're looking for Required
8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
Proven track record owning a pipeline number and building a multi-channel demand engine
Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
Experience managing execution through contractors and agencies while owning strategy and channel decisions
Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
Creative marketer with a track record of campaigns that convert
Nice to have
Experience building a growth function from the ground up at an early-stage company
Has marketed to nonprofits, mission-driven, or grant-funded organizations
Compensation & Benefits For US-based candidates, the target salary range is $180,000 -$215,000 + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location.
Canadian compensation varies by province and will be shared by your recruiter.
Benefits
100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
401(k)
Company laptop and home-office stipend
Bi-annual company retreats
Instrumentl is evolving rapidly. You'll always have new challenges and opportunities to grow here.
Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.