Marketing Executive

About theRole

We are looking for a creative, organised and proactive Marketing Executive / Senior Marketing Executive to support the marketing initiatives and brand growth of Yue Xue Le, our Chinese language enrichment brand.

The successful candidate will be responsible for coordinating marketing campaigns, developing promotional materials, managing partnerships, organising events and supporting centre-level marketing activities to increase brand awareness and drive student enrolment.

This role is ideal for someone who enjoys working in a fast-paced environment, managing multiple projects and collaborating with different stakeholders.

Key Responsibilities

1. Marketing Campaign Management

• Support the planning, coordination and execution of marketing campaigns and promotional initiatives.
• Develop and implement marketing activities to increase brand awareness, generate enquiries and support student enrolment.
• Liaise with internal stakeholders, vendors and external partners to ensure timely campaign execution.
• Monitor campaign performance and prepare post-campaign reports with recommendations for improvement.

2. Brand & Marketing Communications

• Develop and coordinate marketing communication materials in English and Chinese.
• Prepare promotional materials, brochures, flyers, newsletters and other marketing collaterals.
• Work closely with the Academic Team to ensure marketing content accurately reflects the programmes and curriculum.
• Coordinate with external agencies, designers and vendors on marketing materials.
• Ensure brand messaging and communications remain consistent with company guidelines.

3. KOL & Partnership Management

• Identify and coordinate suitable KOL collaborations and partnership opportunities to promote Yue Xue Le.
• Liaise with parenting communities, schools, preschools and relevant organisations on potential collaborations.
• Coordinate partnership activities, promotional arrangements and campaign deliverables.
• Monitor partnership effectiveness and prepare reports on campaign outcomes.

4. Events & Marketing Activities

• Plan and coordinate marketing events, open houses, roadshows, exhibitions and promotional activities.
• Work closely with centre teams to support local marketing initiatives and student recruitment activities.
• Coordinate event logistics, vendors, promotional materials, venue arrangements and on-site execution.
• Ensure smooth execution of marketing events and activities.
• Prepare post-event reports and evaluate event effectiveness.

5. Centre Marketing Support

• Work closely with the Operations and Enrolment Teams to support centre-level marketing initiatives.
• Coordinate promotional campaigns and activities to increase enquiries and student enrolment.
• Support new centre launches and other brand expansion initiatives where required.
• Ensure centres receive the necessary marketing materials and promotional support.
• Gather feedback from centre teams to identify opportunities for marketing improvements.

6. Marketing Administration& Coordination

• Coordinate daily marketing operations, meetings and project timelines.
• Maintain marketing calendars and monitor campaign deadlines.
• Prepare marketing reports, presentations, market research and performance updates.
• Manage the inventory and distribution of marketing collaterals and promotional materials.
• Conduct competitor research and monitor trends within the enrichment and education industry.
• Handle marketing-related enquiries and administrative matters.
• Perform other duties assigned by the Marketing Manager.

Requirements

Qualifications &Experience

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.
• Minimum 3 years of relevant marketing experience. Candidates with more extensive experience may be considered for the Senior Marketing Executive position.
• Experience in organising events, roadshows, promotional campaigns or marketing activations.
• Experience in the education, enrichment or tuition industry would be an advantage.
• Able to manage multiple projects simultaneously while meeting deadlines.
• Strong organisational skills an excellent attention to detail.

Technical Skills

• Proficient in Microsoft Office (Excel, Word, PowerPoint and Outlook).
• Experience using Canva or other basic design tools would be advantageous.
• Strong copywriting and marketing communication skills.
• Good project coordination, reporting and administrative skills.

Why Join Us?

At Yue Xue Le, you will have the opportunity to contribute to the growth of a Chinese language enrichment brand through meaningful marketing initiatives, partnerships and events.

You will work with various teams to strengthen brand awareness, engage parents and support the continued growth of our centres.