Social Media Specialist (Cosmetics)
Position: Social Media Specialist Job Description
- Develop, plan, and execute social media strategies aligned with company goals.
- Create, schedule, and publish engaging content across social media platforms.
- Take and produce social media content, including photos, videos, reels, and short-form content.
- Edit and optimize photos and videos for social media using tools such as Canva, CapCut, Adobe Photoshop, or similar applications.
- Handle the end-to-end content process, from content planning and shooting, editing, caption writing, to posting on social media.
- Manage daily social media activities, including posting, commenting, and replying to messages.
- Monitor social media trends, competitors, and audience behavior.
- Analyze social media performance metrics and optimize content and campaigns based on insights.
- Collaborate with Marketing and Sales teams for campaign and promotional activities.
- Manage paid social media campaigns and advertisements to increase reach and conversions.
- Handle customer inquiries, comments, and feedback through social media platforms.
- Prepare regular weekly and monthly reports on social media performance.
Requirements
- Minimum Bachelor’s Degree in Marketing, Communications, or a related field.
- Proven experience in social media management; 1–3 years of experience preferred.
- Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, and LinkedIn.
- Able to take photos and videos and create engaging social media content independently.
- Strong video and photo editing skills for social media content.
- Creative mindset with strong content creation, storytelling, and copywriting skills.
- Familiar with social media analytics tools and platform insights.
- Basic to intermediate knowledge of graphic design and editing tools such as Canva, CapCut, Adobe Photoshop, or similar software.
- Experience with social media advertising, including Facebook Ads and Instagram Ads.
- Strong communication and interpersonal skills.
- Able to work in a fast-paced environment and meet deadlines.
- Proficiency in English is preferred.
Skills: Meta Ads, Content Marketing, Digital Marketing, Social Media