Writer & Content Creator

Responsibilities:

Write professionally crafted short-form content for LinkedIn and Instagram posts, captions, carousels, and ad copy tailored to each client's brand voice and target audience.

Produce long-form written content, including SEO-optimised blog posts, thought leadership articles, LinkedIn long-form articles, and website copy.

Develop monthly content calendars per client, organising topics, formats, and posting schedules across all assigned channels.

Build and maintain content pillars for each client,  the strategic themes that underpin all content produced.

Write copy for paid social ad campaigns on LinkedIn and Instagram, ensuring clarity, relevance, and conversion focus.

Submit all content for internal review and client approval via ClickUp or similar software, incorporating feedback promptly and professionally.

Manage community engagement, monitoring and responding to comments and direct messages in a timely, on-brand manner.

Conduct keyword research and apply SEO best practices to all long-form content using SurferSEO.

Proofread and quality-check all written content, your own and that of other team members, before submission.

Contribute creative ideas and strategic input to quarterly content strategy reviews

Stay current with platform trends, algorithm changes, and content formats across LinkedIn and Instagram.

Requirements:

Minimum 3 years of professional writing experience in a marketing, agency, or content production environment

A strong, demonstrable portfolio of short-form social media content, specifically LinkedIn and Instagram

A strong, demonstrable portfolio of long-form content,  blog posts, articles, or thought leadership pieces.

Proven experience managing content for multiple clients or brands simultaneously.

Experience developing content strategies, content pillars, and monthly content calendars.

Experience writing for both B2B and B2C audiences across different sectors and tones.

Experience producing copy for paid social ad campaigns

Solid understanding of SEO principles, you write with search intent in mind, not as an afterthought.

Experience working independently and remotely, meeting deadlines without close supervision.

What You Bring:

Exceptional written English, grammar, tone, clarity, and structure

Ability to adapt voice and style across multiple brands and industries

Platform-native short-form writing for LinkedIn and Instagram

Long-form writing, researched, structured, and authoritative

SEO writing,  keyword integration, heading structure, meta descriptions

Ad copywriting, concise, clear, and conversion-focused

Content ideation, generating fresh, relevant ideas consistently

Proofreading and self-editing to a high professional standard

Strategy & Operations:

Content calendar management across multiple clients and channels

Social media literacy,  LinkedIn, and Instagram algorithm awareness

Community management, professional and on-brand engagement

Comfortable using AI writing tools as a productivity aid

Strong communication, articulates ideas clearly, handles feedback well

Highly organised, manages multiple briefs simultaneously to deadline

Ability to take a brief and execute with minimal supervision

Collaborative, works effectively with designers and account managers

TOOLS (Mandatory):

Google Docs Grammarly Pro SurferSEO

ChatGPT/Claude Buffer or Metricool ClickUp

WordPress, Google Analytics, Hemingway Editor, Canva (basic), SEMrush, or Ahrefs (advantageous)

Ghost- writing experience will be highly desirable