Marketing Manager

We are looking for a hands-on Marketing Manager to own our marketing end to end, from building the plan to executing it on the ground. You will be the person behind our brand presence on social media, our content, our campaigns, and most importantly, the steady flow of qualified leads coming into the business. This is a full-ownership role. You will not only design the strategy, you will also roll up your sleeves, run it day to day, measure what works, and keep improving it.

Strategy and Planning: Build the annual and quarterly marketing plan, including objectives, target audience, positioning, messaging, channel mix, content calendar and budget.

Research the market, competitors and customer segments, and turn the findings into clear marketing priorities.

Set measurable KPIs (reach, engagement, leads, cost per lead, conversion rate, ROI) and forecast expected results before launch.

Social Media Management: Own all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, X and YouTube) from content planning to publishing and community management.

Build and maintain a monthly content calendar aligned with business goals, campaigns and seasonal peaks.

Write copy, brief and review designers and video editors, and make sure every post follows brand guidelines and tone of voice.

Grow followers and engagement organically, and handle comments, messages and reviews within agreed response times.

Lead Generation and Performance Marketing: Plan, launch, optimize and report on paid campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads) against clear targets for lead volume and cost per lead.

Build landing pages, lead forms and full funnels, and run A/B tests on creatives, audiences, offers and copy.

Manage the lead flow into the CRM, work closely with the sales team on lead quality and follow-up, and report on lead to customer conversion.

Support long-term inbound growth through SEO, blog content, email marketing and marketing automation.

Execution, Budget and Reporting: Manage the marketing budget and allocate spend efficiently across channels.

Coordinate with agencies, freelancers, influencers and internal teams to deliver campaigns on time and on brand.

Track performance using Meta Business Suite, Google Analytics 4, Google Ads and native social media insights.

Share weekly and monthly dashboards with clear insights, learnings and recommended next steps for management.

Salary is decided per candidate: the more of the role you can own end to end, with proven ability to hit the agreed KPIs, the higher the offer. Performance bonus linked to leads and cost per lead.

Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.

5 to 10 years of marketing experience, including at least 2 years in a managerial or team lead role.

Proven track record of building a marketing plan from scratch and executing it with measurable lead generation results.

Strong hands-on experience managing social media accounts for a brand, not only supervising others.

Solid paid advertising experience is a must, especially Meta Ads Manager and Google Ads, with the ability to optimize cost per lead.

Good understanding of funnels, landing pages, lead nurturing, CRM usage and alignment with the sales team.

Excellent copywriting and storytelling skills in both Arabic and English.

Comfortable with tools such as Google Analytics 4, Meta Business Suite, Canva or Adobe basics, scheduling tools and email marketing platforms.

Strong analytical mindset, able to read the numbers, spot what is working and reallocate budget accordingly.

Excellent project management, ownership and communication skills, able to work independently with minimal supervision.

Experience with SEO, influencer marketing, short video content and marketing automation is a strong plus.