Senior Marketing Officer

About Zaincash

ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top fintech company of 2023 and 2024 as well as GSMA’s best mobile innovation supporting humanitarian situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more.

Responsibilities:

Develop and implement marketing strategies and campaigns to drive customer acquisition, engagement, retention, and transactions.

Lead marketing activities and projects end-to-end, including planning, budgeting, execution, and performance evaluation.

Analyze customer behavior, market trends, and campaign results to identify opportunities and improve marketing performance.

Coordinate with internal teams, stakeholders, agencies, and vendors to ensure effective and timely execution of marketing initiatives.

Requirements

From 2 to 3 years of proven experience in marketing, preferably in fintech, digital payments, or a related industry.

Strong knowledge of marketing strategies, customer engagement, market research, and data-driven decision-making.

Strong understanding of customer behavior, campaign planning, performance measurement, and commercial marketing.

Excellent communication, leadership, problem-solving, and stakeholder management skills, with a creative and customer-focused mindset.