VP of Product

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

Yotpo is looking for a VP of Product to own and lead the Reviews product — one of Yotpo's most strategic and customer-facing products and the cornerstone of Yotpo's eCommerce marketing platform. As VP of Product for Reviews, you will define and drive the long-term vision and strategy for the product, shape the roadmap, and lead a team of product managers to deliver industry-defining experiences for thousands of global brands.

You will partner with the executive team, Engineering, Marketing, Customer Success and Sales to build a best-in-class reviews product that drives customer trust, merchant growth, and platform differentiation. This is a high-impact, high-visibility role with direct influence over Yotpo's product strategy and company trajectory.

Responsibilities

Own the end-to-end product vision, strategy, and multi-year roadmap for the Reviews product line

Set the strategic direction and OKRs for the Reviews group in alignment with company-wide goals and growth priorities

Lead, hire, develop, and inspire a team of senior product managers, fostering a culture of ownership, innovation, and customer obsession

Serve as the internal and external voice of the Reviews product, engaging with key enterprise customers, analysts, and partners to shape the product narrative

Partner closely with Engineering leadership to ensure technical excellence, scalability, and speed of execution

Collaborate with Sales, Customer Success, and Marketing leadership to drive go-to-market strategy, positioning, and product adoption

Synthesize market trends, competitive intelligence, and customer insights to identify high-impact opportunities and guide prioritization

Define and own key product metrics, using data to measure impact, inform decisions, and drive accountability across the organization

Champion cross-product integration, ensuring the Reviews product is deeply connected to Yotpo's broader platform ecosystem

Requirements

7+ years of experience in Product Management, with at least 2 years in a VP of Product or senior Director-level leadership role

Demonstrated success leading product strategy for a scaled B2B SaaS or eCommerce platform with a large enterprise customer base

Proven ability to build and grow high-performing product teams, including hiring and mentoring product managers and directors

Deep experience driving both UX-intensive consumer-facing products and complex technical integrations

Strong business acumen with the ability to connect product decisions to revenue, retention, and market differentiation

Excellent communication and executive presence — able to influence at all levels of the organization and present confidently to C-suite and board audiences

Data-driven mindset with experience defining metrics, running experiments, and using analytics to guide product decisions

Excellent written and verbal communication skills in both Hebrew and English

Experience in the eCommerce, martech, or consumer trust/reviews domain — a strong advantage

Technical background in Engineering, SRE, or a related technical field — a significant advantage

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