Digital Marketing and Content Creation Specialist

Responsibilities:

Develop and execute comprehensive digital marketing strategies to support business growth and brand positioning. Create, edit, and publish high-quality multimedia content including graphics, short-form videos, and written copy for social media platforms, websites, and digital campaigns. Manage and maintain active social media accounts, scheduling posts, monitoring engagement, and interacting with the online community. Plan and optimize paid digital advertising campaigns across platforms like Meta, Instagram, and search networks to maximize return on investment. Track, analyze, and report on key performance indicators including traffic, engagement rates, and conversion metrics using analytics tools. Conduct audience and market research to identify emerging digital trends, competitor strategies, and opportunities for brand expansion. Collaborate with internal teams to align digital campaigns with overall business objectives and promotional schedules.

Requirements:

A minimum of 1 year of experience A minimum of an OND