Regional Lead, Ads & Promotions (Retail Media) - North Region

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

About Wolt

At Wolt, we’re building the leading local commerce platform across Europe and Asia, helping people discover and get what they need, quickly and reliably.

We’re now taking the next step: building a world-class Retail Media ecosystem across 30+ countries, helping brands and merchants connect with millions of customers through relevant, high-performing advertising and promotions.

About the role

We’re looking for a Regional Lead, Ads & Promotions to drive performance across our North region (a cluster of key European markets).

You’ll own how Ads & Promotions perform in your region — from revenue and adoption to execution. This is a high-impact role where you’ll turn strategy into action, scale what works, and help build a consistent, high-performing business across countries.

What you’ll be doing

Own Ads & Promotions performance across your markets, including revenue, adoption, and key commercial KPIs

Translate strategy into execution by aligning local teams, setting clear targets, and driving weekly performance follow-ups

Improve how markets sell and scale Ads & Promotions — across both enterprise accounts and SMB / long-tail merchants

Partner closely with Product, Marketing, and Ops to launch new ad formats, promo tools, and improve adoption of existing solutions

Build and roll out playbooks and ways of working that reduce performance gaps across markets

Identify growth opportunities and performance issues using data, and take action to improve results

Work cross-functionally to drive execution across multiple stakeholders, without direct ownership of all teams

🧠 What we’re looking for

Must have

8–12+ years experience in marketplaces, AdTech, Retail Media, or similar

Proven track record of driving revenue across multiple markets

Strong commercial mindset with focus on growth and performance

Experience working across Sales, Product, and Operations

Data-driven with strong problem-solving skills

Comfortable in fast-paced, evolving environments

Nice to have

Experience in retail media, food delivery, or marketplace businesses

Exposure to self-serve platforms, promotions, or CRM

Experience scaling SMB / long-tail segments

Familiarity with AI-driven tools or automation

📈 What success looks like

Your region consistently meets or exceeds revenue targets

Strong improvements in adoption, conversion, and productivity

Reduced performance gaps across markets

High adoption of new products and initiatives

Execution becomes scalable and predictable

🌍 Why this role matters

We’re scaling Ads & Promotions into a key growth engine for Wolt globally .

You’ll play a critical role in:

Driving our $400M+ Ads & Promotions ambition

Building scalable ways of working across markets

Turning strategy into consistent, repeatable execution

🤝 Why join Wolt?

Own a high-impact, multi-country business

Work at the intersection of Ads, Promotions, AI, and marketplace growth

Be part of building a category-defining retail media network

Collaborate with strong teams across Product, Data, and Commercial

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Wolt Ads is constantly expanding and evolving—check out how we help businesses grow and what opportunities lie ahead! https://explore.wolt.com/en/fin/wolt-ads

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.