Director, Creator Acceleration

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

Role overview

The Director, Creator Acceleration will own the most critical inflection point in a creator's journey on ShopMy - the moment between first earn and true commitment. This role is accountable for building and scaling the team, systems, and operating model that turn early momentum into lasting, repeatable performance. As the person closest to creators at the most pivotal stage of their growth, you will shape how ShopMy shows up for them when it matters most - deepening their engagement, removing friction from their path, and building the habits that define long-term success on the platform.

Key responsibilities

Own the strategy, performance, and growth of ShopMy’s Acceleration creator segment

Design the end-to-end strategy to move creators from first earn to habituation

Build the roadmap, playbooks, metrics, and accountability model for acceleration

Partner closely with the Account Management team to deepen activation of high-potential creators through structured 1:1 engagement

Build scalable 1:Many acceleration programs through the Creator Enablement function (Community, Education, Concierge, Operations)

Create clarity around segmentation, prioritization, and measurable outcomes across both tracks

Ensure the 1:1 and 1:Many strategies reinforce one another and operate as a unified engine

Partner cross-functionally with Product, Marketing, Creator Amplification, and Events to improve the creator experience, support lifecycle initiatives, and enhance creator-facing tooling

Scale the team and operating model

What success looks like

The teams, systems, and programs are built and running - community, account management, and performance levers are operating as a unified engine that satisfies brand demand

A healthy, growing pipeline of creators who are ready, activated, and driving revenue - supply meeting demand

The operating model is built, not improvised - playbooks exist for every stage of the creator journey, performance is tracked against clear funnel metrics, and the team knows exactly what to do when a creator stalls

You run multiple pilots at once, move fast, and have a clear instinct for what to double down on and what to kill

A high-performing team that is well-structured, well-managed, and consistently delivering against funnel targets with clarity and accountability

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range $135,000 — $150,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

ShopMy offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

Medical & Dental Coverage at 70%

Equity in ShopMy

Flexible PTO

14 weeks of parental leave

Wellness & Social Stipend

Technology Stipend

Learning & Development Stipend

401k program (3% automated contribution from ShopMy!)

Wellhub Membership

Company retreats

Opportunity to monetize your influence- all employees build out a ShopMy page!

Birthday PTO

Brand new NYC HQ office