Head of Accounts

ABOUT MATCHNODE

Matchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google.

Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics—with a core mission of improving patient access and outcomes through smarter marketing.

THE ROLE

We are hiring a Head of Accounts to lead, scale, and evolve our client services organization.

This is a senior leadership role responsible for:

• Owning client relationships and retention

• Driving performance outcomes across accounts

• Building and mentoring a high-performing account management team

• Acting as the bridge between strategy, media, creative, and analytics

You will play a critical role in shaping how Matchnode delivers value to digital health clients—balancing growth, compliance, and operational excellence.

KEY RESPONSIBILITIES

1. CLIENT LEADERSHIP & GROWTH

• Own executive-level relationships across key healthcare and digital health clients

• Drive retention, expansion, and overall account health

• Lead quarterly business reviews (QBRs) and strategic planning sessions

• Identify growth opportunities across channels (Meta, Google, YouTube, etc.)

1. PERFORMANCE & STRATEGY OVERSIGHT

• Ensure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.)

• Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategies

• Partner with media, creative, and analytics teams to drive continuous optimization

• Champion data-driven decision making using metrics like conversion rates, CAC, and LTV

1. TEAM LEADERSHIP & DEVELOPMENT

• Lead and mentor Account Directors / Account Managers

• Establish clear performance standards, workflows, and communication cadences

• Build a scalable account management structure as the agency grows

• Foster a culture of accountability, ownership, and continuous improvement

1. OPERATIONAL EXCELLENCE

• Improve processes across onboarding, reporting, and client communication

• Ensure consistent delivery across accounts while maintaining a high bar for quality

• Collaborate with leadership on resourcing, forecasting, and capacity planning

• Drive cross-functional alignment between accounts, media, and creative

1. HEALTHCARE & COMPLIANCE STEWARDSHIP

• Ensure all client work aligns with HIPAA, PHI, and platform policies

• Work closely with legal/compliance stakeholders when needed

• Maintain deep understanding of healthcare marketing constraints and opportunities

WHAT WE’RE LOOKING FOR

EXPERIENCE

• 5–10+ years in digital marketing, with significant experience in both media buying strategy and account management

• Proven leadership experience managing account teams in an agency environment

• Strong background in paid media (Meta, Google, YouTube) and performance marketing

• Experience working with health care businesses

LEADERSHIP & SKILLS

• Strong executive presence with ability to influence senior stakeholders

• Data-driven mindset with strong analytical capabilities

• Ability to balance strategy and execution

• Excellent communication and organizational skills

• Comfortable operating in a fast-paced, high-growth environment

WHAT SUCCESS LOOKS LIKE

• High client retention and expansion across key accounts

• Consistent performance improvement across campaigns

• A scalable, high-performing account management team

• Strong internal alignment across media, creative, and analytics

• Matchnode recognized as a strategic partner—not just a vendor