Group Director, Media Strategy, B2B

Accountabilities: Lead strategic relationships with senior client stakeholders across a portfolio of key B2B accounts, ensuring exceptional service, long-term partnerships, and continued business growth.

Own the commercial performance of assigned accounts by overseeing forecasting, staffing, resource planning, account health, and organic growth opportunities.

Develop and guide integrated, full-funnel media strategies spanning social, search, programmatic, digital investment, video, out-of-home, and direct partnerships.

Leverage consumer insights, performance data, and AI-enabled workflows to create impactful media plans, improve reporting, and support data-driven decision-making.

Lead, mentor, and develop Client Strategy Leads, Directors, and cross-functional media teams while fostering collaboration, accountability, and continuous learning.

Build strong relationships with media platform partners and collaborate effectively with internal and external stakeholders to ensure seamless execution across campaigns.

Drive operational excellence by establishing best practices, improving workflows, monitoring client performance metrics, and ensuring strategic objectives are consistently achieved.

Requirements

15+ years of experience in media strategy, client services, digital marketing, or integrated media leadership.

Demonstrated B2B media strategy experience is required.

Extensive expertise across traditional and digital media planning, buying, optimization, and measurement.

Proven ability to manage and grow large client relationships while leading commercial strategy and business development initiatives.

Strong understanding of AI-enabled tools, analytics, and performance measurement to support strategic planning and business outcomes.

Experience leading, mentoring, and developing large multidisciplinary teams in dynamic, high-growth environments.

Outstanding communication, presentation, stakeholder management, and strategic thinking skills with exceptional attention to detail.

Bachelor's degree in Marketing, Advertising, Business, or a related discipline, or equivalent professional experience.

Benefits

Salary range of $160,000 - $170,000 per year.

Comprehensive medical, dental, and vision insurance.

Generous paid time off plus 15 company-wide holidays .

401(k) plan with company contributions.

Paid parental leave.

Strong focus on work-life balance and employee well-being.

Career development opportunities within a global, innovative organization.

Inclusive workplace culture with employee resource groups and a strong commitment to diversity, equity, inclusion, and sustainability.

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