Marketing Tech Lead (Contract-to-Hire)

Marketing Tech Lead, Contractor

San Francisco Studio

At IDEO, we use design to create new products, services, experiences, tangible strategies; and creative capabilities.

We are in search of a Marketing Tech Contractor who will partner with the Global Marketing Team in our San Francisco Studio. This role reports directly to the Head of Brand at IDEO.

In a Nutshell:

We're looking for a digitally savvy marketing technology practitioner who loves bringing order to complexity and sees systems as an opportunity to create better experiences. This is a hands-on role for someone who enjoys both shaping best practices and rolling up their sleeves to execute + connecting the dots between technology, data, content, and people across websites, CRM systems, email marketing, reporting, and marketing operations. You're energized by making marketing efforts work smarter, not harder, and thrive at the intersection of strategy, systems, and execution.

Once here you will:

Website & Digital Platform Management

Manage and maintain IDEO's marketing websites and landing pages

Experience with Webflow would be a nice-to-have

Experience with manual microsite deployment via SFTP a nice-to-have

Coordinate with designers and developers to implement site updates and improvements

Monitor website performance, SEO, metadata, and user experience

Partner with Technology and Legal teams to support privacy, cookie, and compliance requirements

Experience with consent management systems such as Ethyca would be a nice-to-have

Identify and prioritize opportunities for website optimization

Email & Marketing Operations

Support the design, setup, testing, and deployment of email campaigns and newsletters

Maintain email templates, audience lists, and campaign workflows

Experience with HubSpot would be a nice-to-have

Ensure campaign tracking and reporting are implemented consistently

CRM & Lead Management

Manage marketing-related CRM forms, workflows, and reporting

Support lead capture, routing, and data quality processes

Partner with business development teams to improve lead visibility and follow-up

Analytics & Reporting

Maintain marketing dashboards and reporting systems

Experience with GA4 would be a nice-to-have

Track website, email, and campaign performance

Deliver regular insights and recommendations to marketing stakeholders

Campaign Enablement

Partner with global and regional marketing teams to support the technical execution of marketing activations

Ensure owned-channel campaigns are properly configured, launched, and measured

Collaborate with marketing and business development teams to support digital sales enablement efforts

Continuous Improvement

Recommend improvements to marketing processes, tools, and workflows

Stay current on emerging marketing technology and AI capabilities that could improve efficiency and effectiveness

Serve as a trusted advisor on marketing technology best practices

Qualifications / Experience:

3–5+ years of experience in marketing operations, digital marketing, website management, marketing technology, or a related discipline

Experience managing websites and digital platforms, with an eye toward creating intuitive, high-quality user experiences

A working knowledge of SEO, metadata, website performance, analytics, and digital best practices

Experience partnering across disciplines—working with designers, developers, marketers, legal teams, and technology partners to bring ideas to life

Familiarity with marketing automation, CRM systems, lead management processes, and campaign operations

Experience supporting email marketing programs, from setup and testing to deployment and performance measurement

Confidence working with data, dashboards, and reporting tools to uncover insights and inform decisions

Strong organizational and project management skills, with the ability to balance multiple priorities and stakeholders

A thoughtful approach to privacy, compliance, and responsible stewardship of customer data

Excellent communication skills and a knack for translating technical details into clear, actionable recommendations

Payscale & Benefits

IDEO is committed to paying its employees, contractors & vendors equitably, regardless of gender identity or race/ethnicity/cultural identity.

The hourly rate for this role is $50-75 USD , 20hours per week for a 6 month duration (with possibility to convert to FTE). Final offers may vary based on candidate experience, location, and other factors.

As a part-time, temporary position, this role is not eligible for full-time employee benefits. However, this position offers meaningful collaboration with IDEO teams and integration into project work and studio culture and the potential for growth contingent on business needs.

Commitment to Diversity

At IDEO, we are committed to the work of advancing diversity, equity and inclusion within our organization and in the world. Our purpose of having disproportionate, world-changing impact through design is directly connected to our ability to bring many different perspectives to the table. This applies to our candidates, the people we hire, the clients and customers we serve, and the communities we learn from in our research.

As a human-centered organization, we are committed to working with and designing for people of every race, ethnicity, gender identity, sexual orientation, age, socio-economic status, physical ability or attribute, religion, national origin, or political belief. We recognize that this commitment requires ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability and transparency. These commitments will also be part of your journey at IDEO.