marketing specialist
About the company
WHO WE ARE HockeyStickMan (HSM) is a fast-growing hockey equipment retailer and brand serving players across North America through our e-commerce business, retail locations, and growing lineup of HSM products. We're passionate about hockey, committed to helping players find the right equipment, and proud to offer a different kind of shopping experience built around value, expertise, and a genuine understanding of the game.
We're a team of hockey people who know our customers, embrace new ideas, and aren't afraid to do things differently. As HSM continues to grow, we're investing in our brand, expanding how we connect with hockey players, and creating new opportunities to engage our community through products, partnerships, and compelling marketing.
Your tasks
THE ROLE Reporting to the Marketing Manager, you'll help develop and execute integrated marketing campaigns across social media, email, website, digital advertising, and other relevant channels.
Working collaboratively with the Marketing Manager, you'll translate business priorities, product launches, promotions, and seasonal opportunities into coordinated marketing plans. You'll take ownership of execution, channel coordination, creative production, and performance reporting.
This is a strategic and hands-on role combining campaign planning, organic and paid social, content creation, and digital marketing. You'll contribute ideas, bring campaigns to life, and use performance insights to continually improve how HSM connects with customers and grows its business.
Integrated Marketing & Campaigns ? Collaborate with the Marketing Manager to develop integrated campaigns aligned with business objectives, product launches, promotions, and seasonal priorities.
? Translate campaign concepts into actionable plans, including target audiences, messaging, channel selection, creative requirements, timelines, and success measures.
? Coordinate execution across social media, email, website, and digital advertising to ensure consistent messaging and a connected customer experience.
? Manage marketing calendars, timelines, and deliverables, taking ownership of campaigns from planning through execution and reporting.
Social Media & Content Creation ? Develop and manage organic social content across Instagram, TikTok, YouTube, Facebook, and other relevant platforms.
? Create, film, edit, and publish engaging video, photography, graphics, and copy for social media, email, website, and digital campaigns.
? Be comfortable appearing on camera to demonstrate products, explain equipment, interview guests, and represent the HSM brand.
? Collaborate with the Marketing Manager on paid social campaigns, including creative development, campaign setup, performance monitoring, testing, and optimization.
? Identify relevant hockey trends, product releases, customer stories, and community opportunities to develop timely, engaging content.
? Work with the Partnerships Coordinator to develop content featuring athletes, influencers, teams, and community partners.
Digital Marketing & E-commerce ? Develop marketing emails supporting product launches, promotions, seasonal campaigns, and customer education.
? Create and maintain website content, product features, buying guides, blog posts, and other customer-facing marketing materials.
? Adapt messaging and creative across channels to support brand consistency, customer engagement, and campaign objectives.
? Identify opportunities to improve the customer
Requirements
We're looking for a Marketing Specialist who shares that passion and wants to play an active role in our next stage of growth. This is an opportunity to help shape how HSM shows up across digital channels, bring creative campaigns to life, and connect with hockey players through marketing that is authentic, engaging, and delivers results.
Other
*Job Posting ? Full Time Marketing Specialist - Integrated Marketing (Vaughan) LOCATION: 1-7941 Jane St, Concord, ON, L4K 4L6 *