Conversion Rate Optimisation Manager
Up to £60,000 + up to 20% bonus Hybrid - London (2 days per month in Romford)
I'm hiring a Customer Experience Optimisation Manager to join a growing, tech-focused insurance business and take ownership of experimentation and optimisation across the full customer journey .
This is a high-impact role , owning how the business tests, learns, and improves performance across marketing and digital channels.
The company
A modern, fast-growing travel insurance provider operating across multiple brands, focused on delivering strong customer experiences in a highly regulated space.
They sit somewhere between a tech business and a traditional insurer - meaning fast-paced, data-driven, and highly commercial .
The role
You'll be responsible for building and owning the experimentation strategy across the business, working across marketing, customer experience, and product teams.
This is not a narrow product analytics role - it's holistic experimentation ownership across all channels .
What you'll be doing
- Own the experimentation roadmap and CRO strategy across the full customer journey
- Design and run A/B tests across email, website, and direct marketing channels
- Identify customer pain points and define optimisation opportunities
- Work with UX, engineering, and marketing teams to implement tests and improvements
- Analyse results and turn findings into scalable business improvements
- Build frameworks for testing, measurement, and continuous optimisation
- Drive a culture of data-driven experimentation across the business
What you bring
Must-haves
- Strong experience working in CRO / experimentation / optimisation roles
- Proven experience owning an experimentation roadmap (not just contributing)
- Hands-on experience running A/B and multivariate testing at scale
- Experience identifying customer journey pain points and driving improvements
- Strong stakeholder skills - able to work across marketing, product, and tech
- Experience with experimentation tools (e.g. Optimizely, VWO, AB Tasty, etc)
Strongly preferred
- Experience in insurance, financial services, telecoms, or regulated industries
- Experience across multiple channels (email, website, direct marketing)
- Background in conversion rate optimisation or digital performance
- Experience in fast-paced, commercial environments (e.g. retail, travel, eCommerce)
Not the right fit if:
- You're a pure product analyst who only occasionally runs tests
- You haven't owned end-to-end experimentation strategy
- Your experience is heavily skewed toward reporting, not testing
What they're looking for
- 5-6+ years' experience
- A confident, independent operator - able to own this function end-to-end
- Strong commercial mindset and focus on measurable outcomes
- Someone who can translate testing into real business impact
The team
- Reports into Head of Marketing / Customer Experience
- Works alongside marketing, CRM, UX, and product teams
- Dedicated CX function already in place - this role adds deep experimentation capability
Why this role
- Full ownership of experimentation across an entire business
- Opportunity to shape a CRO capability from the ground up
- High visibility across senior stakeholders
- Work in a fast-growing, modern insurance business
- Flexible hybrid working (only 2 days per month in office )
Package
- Up to £60,000 salary
- Up to 20% discretionary bonus
Interview process
- Stage 1: Intro conversation
- Stage 2: Technical + presentation (experimentation focus)
- Final stage: Leadership discussion
If you're someone who has owned experimentation end-to-end and wants a role with genuine autonomy and impact, this is a great opportunity.