Account Director

Praytell is launching in Singapore as the Asia base for our multi-award-winning global agency. We are a creative communications consultancy made by teams with strategic minds and spirited hearts, creating timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up standout work, we know one thing for sure - we’re just warming up.

Join a small, high-impact founding team with genuine autonomy to shape regional strategy, backed by a network of international offices and resources to support ambitious locally led campaigns. We are looking for an inspiring, commercially astute, and entrepreneurial leader who is excited to act as a trusted strategic advisor to clients and build a best-in-class practice across Asia.

Account Director Criteria

Client Service

• Start with ‘Yes’: Inspire innovation and optimism across the team, providing clear pathways to flawless execution.
• Spidey Senses in Tune: Demonstrate advanced intuition for client dynamics, identifying and preemptively addressing potential challenges with foresight.
• No Ego, No Drama: Collaborative and results-focused, lead by example, prioritizing the collective success of the team and client over personal gain.
• Trust & Transparency: Serve as a trusted advisor by delivering honest feedback and transparent recommendations.
• Resilient & Optimistic: Manage pressure with grace, keeping teams and clients focused on solutions, using humor and perspective to diffuse high-pressure situations when needed.
• Spirit of Partnership: Deepen client relationships through senior-level strategic counsel, delivering mutual long-term value.

Account & Team Management

• Brand & Business Expertise: Drive strategic planning and cross-discipline innovation across integrated PR, influencer, and social media campaigns, ensuring clients’ business goals are met or exceeded.
• Time & Budget Tracking: Lead financial oversight for multiple accounts, ensuring budgets align with profitability targets, resource allocations, and client expectations.
• Operational Excellence: Implement systems to improve team efficiency, maximize resource utilization, and ensure high-quality campaign delivery across multiple clients.
• Team Scaling & Staffing: Collaborate with leadership to assess staffing needs, manage talent retention, and contribute to hiring decisions.
• Employee Development & Mentorship: Provide formal feedback to team members and lead coaching sessions to build expertise within the team.

Effective Communication

• Strategic Client Advisory: Act as a trusted senior advisor for clients, leading discussions on campaign strategy, performance, and next steps.
• Written Materials: Provide strategic input on high-level materials, ensuring all content reflects the client’s voice and objectives.
• Deck Development: Oversee the structure and content of decks for large-scale campaigns, ensuring alignment with strategic goals.
• Presentation Skills: Deliver high-stakes presentations, engaging clients with clear and actionable insights.

Strategic Planning

• Channel Audits (Earned, Social, Influencer): Shape the framework for audits, ensuring insights are leveraged for strategic planning across campaigns.
• Target Audience Analysis (Earned, Social, Influencer): Lead high-level audience analysis, incorporating cultural, category, and competitive insights to inform strategies.
• Channel Fluency & Strategies (Earned, Influencer, Social): Develop overarching strategies that align with clients’ business objectives, integrating all three disciplines.

Creative Thinking

• Trendjacking & Industry Leadership: Drive strategic ideation around cultural trends, creating campaigns that lead industry conversations.
• Earned Media Direction: Approve and enhance creative concepts for seasonal and evergreen media pitches, events, and other earned tactics.
• Influencer or Talent Partnerships: Define the creative vision for talent partnerships, ensuring alignment with broader campaign strategies.
• Social Media: Shape overarching creative strategies for social campaigns, integrating them seamlessly with earned and influencer efforts.
• Brand Campaign Concepts: Present innovative, big-picture campaign concepts to clients, positioning the agency as a creative leader.

Execution

• Earned Media: Shape earned media strategy for clients, ensuring innovative approaches drive measurable results.
• Influencer: Guide cross-functional teams in integrating influencers into broader campaign strategies, with a focus on ROI. Provide oversight for critical activities such as contract development.
• Social Media: Oversee large-scale social initiatives, integrating insights and strategy across paid, earned, and owned media.

KPI, Merchandising & Reporting

• Data Analysis & Interpretation: Shape the approach to data analysis for client accounts, integrating broader trends.
• Strategic Recommendations: Lead strategic discussions with clients, positioning data as the foundation for decision-making. Put forth recommendations on tools to leverage greater program insights (brand lift studies, sales studies, etc.)
• Stakeholder Communication: Present high-level insights and recommendations to senior stakeholders.
• Goal Alignment & Performance Metrics: Ensure performance metrics align with client objectives and refine KPIs as needed.