Content Marketing Intern
About Stryv
Stryv (pronounced “Strive”) is one of the fastest-growing consumer brands in Southeast Asia. We’ve received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational.
Our Vision
We aim to become the _Uniqlo of Personal Care_—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world’s biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels.
Our Mission
Our mission is to create products that help you look good and feel good—empowering you to Stryv confidently toward your goals and dreams. We believe self-care is the foundation of self-confidence.
Backed by Leading Investors
We’re proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region’s most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more.
Role Overview
As our Content Marketing Intern, you’ll get hands-on experience in influencer and KOL marketing, which is the main focus of the role. You’ll help find suitable creators and affiliates, reach out to them, coordinate product seeding, keep collaborations on schedule and track how each partnership performs.
You’ll also help develop creative concepts and content briefs, and support content shoots with our retail team and creators. Along the way, you’ll follow beauty, lifestyle and social media trends and turn what you notice into ideas the team can act on. You’ll also help analyse campaign results on Meta and other channels to learn which hooks, visuals and formats work best
Key Responsibilities
- Influencer Marketing & Partnerships [MAIN SCOPE]
- Support end-to-end influencer and KOL marketing campaigns, including identifying suitable creators, conducting outreach and coordinating collaborations.
- Manage KOL and affiliate relationships, including communications, follow-ups, content deliverables and campaign timelines.
- Coordinate product seeding and sample distribution, ensuring timely fulfilment and delivery.
- Track influencer content performance, engagement and campaign outcomes to evaluate partnership effectiveness.
- Research and identify potential creators, micro-influencers and affiliate partners to expand brand reach.
- Content Creation & Creative Production
- Assist in developing creative concepts and content briefs for digital marketing campaigns
- Support content shoots and production, including coordinating with retail staff, creators and other stakeholders.
- Market & Trend Analysis
- Monitor beauty, lifestyle and social media trends to identify emerging consumer interests, behaviours and content opportunities.
- Consolidate relevant market trends, competitor activities and consumer insights into actionable recommendations.
- Marketing Performance & Data Analytics
- Assist in tracking and analysing marketing campaign performance across digital platforms, including Meta and other relevant channels.
- Support creative testing by analysing the performance of different hooks, messaging, visuals and content formats.
Requirements
- Ideally familiar with basic design software like Canva/Adobe/any other video editing softwares
- Comfortable using AI
- Good to have experience with affiliate partnerships
- Able to manage multiple web projects, updates, and deadlines in a fast-moving environment.